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Direcly: The Data-Driven Marketing Powerhouse
A 34-person firm generating $6.8M in revenue by mastering analytics.
In a crowded marketing landscape, Direcly isn't chasing vanity metrics—it's engineering business transformation through hard data. With a lean team of 34, they've carved out a $6.8M revenue niche by proving that analytics, not just creativity, drives the bottom line.
"Direcly isn't selling marketing; they're selling a transformation engine powered by data."
The Revenue Engine
Direcly operates in the B2B marketing sector with a clear focus: data, analytics, and marketing excellence. Their $6.8M revenue from just 34 employees translates to roughly $200k revenue per employee—a strong indicator of high-value services and efficient operations. This isn't a volume play; it's a precision strike on the analytics gap in mid-market marketing.
Leadership DNA
The leadership team reveals their technical core. Francisco Garcia, Founder & Chief Data & Analytics Officer, leads the charge, backed by Cristian Cogollo (Director Application & Data). This isn't a creative agency led by a CMO; it's a data consultancy led by engineers. The presence of an FP&A Manager (Andrés Páez) further signals a financially disciplined, metrics-obsessed culture.
Their tech stack confirms this bias. While they use standard marketing tools (Bootstrap, jQuery), the inclusion of Google Analytics, Tag Manager, and Osano (compliance) shows a foundation built on measurement and governance. It's a stack designed for tracking and optimization, not just aesthetics.
- Revenue-per-employee ratio of ~$200k suggests high-value, strategic consulting rather than low-cost execution.
- Leadership is heavily weighted toward data and finance, not traditional marketing roles.
- Zero traffic to their own site is the ultimate irony—and the biggest red flag for investors.
The Silent Operator Paradox
A $6.8M firm that drives traffic for others but generates none for itself. Is this a blind spot or a deliberate strategy?
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About direcly.com
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Technology Stack
direcly.com uses 10 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, Cloudflare, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Cloud & Hosting
Cloudflare
Privacy & Consent
Osano
Analytics & Marketing
Google Tag Manager, Google Analytics
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
direcly.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about direcly.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit direcly.com directly at https://direcly.com.