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The Norwegian Mobile Gaming Powerhouse
How Dirtybit built a $2.2M revenue studio on the back of social gaming
Nestled in the scenic city of Bergen, Norway, Dirtybit isn't just another indie studio—they are the architects behind the 'Fun Run' franchise, a game series that has quietly dominated the mobile multiplayer landscape for over a decade. While many studios chase the latest viral trend, Dirtybit has built a sustainable empire on the foundation of social connectivity and competitive gameplay.
"Dirtybit proves that in mobile gaming, longevity beats hype. A decade after launch, 'Fun Run' still drives 210K+ monthly searches."
The Social Gaming DNA
The data reveals a studio deeply integrated into the social fabric of gaming. With a lean team of 18 employees generating over $2M in revenue, Dirtybit maintains an impressive revenue-per-employee ratio. Their social presence is meticulously curated across TikTok, YouTube, and Instagram, with handles like @funrun.game and @playfunrun signaling a brand-first approach. This isn't just about making games; it's about building a community that plays together.
Search Dominance & SEO Strategy
Dirtybit's traffic profile is a masterclass in brand retention. With 36% direct traffic, a massive portion of their audience types 'Fun Run' directly into their browsers—a sign of true brand equity. However, the 'Run 3' keyword (246,740 monthly volume) suggests they are capitalizing on the popularity of the genre, likely bridging the gap between their flagship titles and broader gaming trends. They aren't just fighting for visibility; they own the search real estate for their specific niche.
The company's leadership, led by CEO Erlend Haugsdal, has steered the ship through the volatile waters of the mobile gaming market. Unlike many competitors who rely on heavy paid acquisition, Dirtybit's 51% organic traffic share indicates a product that sells itself through word-of-mouth and organic discovery. Their tech stack, featuring Squarespace for the web presence and modern frameworks like Tailwind CSS, suggests a focus on efficiency and performance rather than over-engineering.
- Niche Domination: They own the 'Fun Run' brand identity across all major social platforms.
- Lean Operations: 18 employees generating $2.2M implies high efficiency and low overhead.
- Traffic Quality: High direct traffic (36%) indicates a loyal, returning user base.
- Global Reach: While specific country data is masked, the traffic volume suggests international appeal beyond Norway.
The Unsung Titan of Mobile Multiplayer
Dirtybit is a case study in sustainable indie success—profitable, focused, and deeply connected to its player base.
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About dirtybit.com
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Technology Stack
dirtybit.com uses 10 technologies across their website including Adobe Fonts, Google Fonts, HSTS, Squarespace, and more.
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Traffic & Audience
dirtybit.com receives approximately 14.2K monthly visitors and ranks #1,694,421 globally. The website has a bounce rate of 61% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 0:18 on the site.
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