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discovery.com
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discovery.com

14 technologies
VerifiedGrowingVisit1.3M/mo$973M3.3K14 Tech25 Leads
Deep Dive

Discovery.com: Streaming's Wild Frontier

How a TV giant pivoted to capture 1.3M monthly viewers in the streaming wars

Discovery.com isn't just a website—it's the digital frontline of a $972M entertainment empire that's gambling everything on streaming. While competitors chase prestige TV, Discovery is doubling down on sharks, gold, and the raw, unscripted chaos that built its empire.

1.3M
monthly visits
41K
global rank
46%
organic search
46%
direct traffic

"Discovery isn't selling content—they're selling visceral, unfiltered reality that you can't look away from."

The Unscripted Audience

With 1.3M monthly visitors, Discovery's audience isn't passive. They're actively seeking the adrenaline rush of Gold Rush, the absurdity of MythBusters, and the primal fear of Shark Week. This isn't binge-watching—it's appointment viewing for a generation that craves authenticity over polish. The 46% direct traffic proves they're not discovering Discovery; they're seeking it.

The Streaming Pivot

The headline 'Stream discovery+ now' reveals the existential shift. Discovery isn't just a channel anymore—it's a streaming platform fighting for subscription dollars. The data shows they're winning the SEO battle (46% organic traffic) but the real test is whether they can convert casual viewers into paying subscribers in a crowded market where Netflix and Disney+ dominate.

The tech stack tells its own story: jQuery, Slick, Bootstrap—workhorse technologies that prioritize function over flash. While others chase Web3 hype, Discovery builds with proven tools. Their social presence (@DiscoveryUK) shows they're playing the long game, building community around shows rather than chasing viral moments.

  • 19.8M monthly visits (from raw data) vs 1.3M reported—likely reflects UK-only vs global traffic split
  • Top keywords reveal brand power: 'Discovery Channel' (46K monthly) and 'Discovery' (350K monthly) dominate search
  • Trustpilot score of 1.6/5 with 35 reviews suggests streaming transition friction
Doesn't chase algorithmic virality
Owns unscripted reality TV category
Avoids prestige TV arms race
Builds loyal, appointment-viewing audience
Neglects polished UX for functional design
Leverages 30+ years of brand authority

The Raw Reality Play

Discovery's bet is simple: In a world of manufactured perfection, unfiltered reality wins. Their 1.3M monthly visitors aren't just viewers—they're proof that authenticity still sells. The question isn't whether Discovery can survive streaming; it's whether anyone else can replicate their formula of sharks, gold, and human obsession.

What tech stack does Discovery use?

19 detected
Programming Languages1
Privacy & Consent1
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries2
Tracking & Analytics5
G
Google Tag Manager
G
Google APIs
G
Google Tag Manager
A
Amazon CloudFront
G
Google Static

How much traffic does Discovery get?

Traffic & Engagement

1.3M
Monthly Visits
3.4
Pages/Visit
2:33
Avg. Duration
45%
Bounce Rate
Monthly Traffic Trend+6%
1.2M
Oct 2025
Oct
1.3M
Nov 2025
Nov
1.3M
Dec 2025
Dec

Traffic Sources

Search
46%
Direct
46%
Social
2%
Referrals
5%
Email
0%
Paid
0%

Where is Discovery's audience located?

🌍59.9%
🌍12.3%
🌍7.2%
🌍1.1%
🌍1.1%

What keywords does Discovery rank for?

5 keywords
1discovery channel46.6K vol$1.95
2discovery350.6K vol$1.10
3discovery go5.0K vol$2.84
4undercover billionaire58.4K vol$0.76
5expedition unknown16.8K vol$2.02

How is Discovery's SEO?

Open Graph Image

OG Image preview
og:image

https://db637ll7r1kva.cloudfront.net/app/uploads/2019/03/31153448/facebook.jpg

Meta Tags

title39 chars

Discovery Channel UK - Official Website

description119 chars

Welcome to DiscoveryUK.com - the home of Shark Week, MythBusters, Wheeler Dealers, Deadliest Catch, Gold Rush and more.

languageEN-US

H1 Tags

h1Stream discovery+ now
h1Gold Rush
h1Marooned with Ed Stafford

Schema Types

Unknown

What is Discovery's revenue?

$973M
Annual Revenue
3,318
-22%
Employees
$293K
Revenue/Employee
Silver Spring, United States
Headquarters

Who works at Discovery?

Loading leads...

What do customers think of Discovery?

Discovery

Discovery

1.6
35 reviews

Categories

Gift Shop#undefinedChildren's Store#undefinedBook Store#undefinedHobby Store#undefinedToy Store#undefinedMovie Rental Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Address:
US

Reviews (20)

Filter by rating:
Bob Donalds
6/10/2020
🇺🇦 Ukraine3 reviewsOrganic
I love these clothes

I love these clothes. Thank you!

Tomasz Swarowskih
12/23/2019
🇵🇱 Poland31 reviewsOrganic
Really cool thing that they do have…

Really cool thing that they do have store now at the moment and I do see and realise how cool the whole idea is with the money related to them anyway for any time being there for whatever. I do want to make it really possible. How else we can go on with that ?

Chasey89Hasselhoff
3/28/2017
🇷🇺 Russia2 reviewsTrustpilot
Wonderfull chanall

I love it and recomend it for each and every person

JustReid
1/21/2017
🇫🇷 France5 reviewsTrustpilot
5 stars only!

Its one of the best channels out there. Entertaining, educational, just observing the views makes you happy. I recommend!

Sophie Harms
8/12/2016
🇻🇪 Ve1 reviewsTrustpilot
Really nice Channel!

I can't add you more! just recommended!

Frequently Asked Questions about Discovery

What is Discovery's Revenue?
Discovery generates approximately $973M in annual revenue. With 3,318 employees, that's $293,150 per employee.
What does Discovery do?
Welcome to DiscoveryUK.com - the home of Shark Week, MythBusters, Wheeler Dealers, Deadliest Catch, Gold Rush and more.
How fast is Discovery growing?
Discovery employee count has changed by -22% year over year.
What technologies does Discovery use?
Discovery uses 14 technologies across their website including Video, Fonts, Programming Languages. Key technologies include YouTube Embed, Font Awesome, Google Fonts, PHP.
Who are Discovery's competitors?
Discovery's main competitors include Enterprise. These companies operate in similar markets and compete for the same customer base.
What do customers think of Discovery?
Discovery has a Trustpilot score of 1.6 out of 5 (1 stars) based on 35 customer reviews.

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How to contact Discovery?

What are Discovery's key pages?

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Raw JSON Data

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About discovery.com

Welcome to DiscoveryUK.com - the home of Shark Week, MythBusters, Wheeler Dealers, Deadliest Catch, Gold Rush and more.

Company Overview

discovery.com
Website
arts_and_entertainment
Industry
#41,304
Global Rank
1.3M
Monthly Visitors
14
Technologies
25+
Employees

discovery.com Key Pages

Contact discovery.com

Technology Stack

discovery.com uses 14 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.

Video

YouTube Embed

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Privacy & Consent

OneTrust

Analytics & Marketing

Google Tag Manager

Traffic & Audience

1.3M
Monthly Visits
45%
Bounce Rate
3.4
Pages/Visit
2:33
Avg. Duration

discovery.com receives approximately 1.3M monthly visitors and ranks #41,304 globally. The website has a bounce rate of 45% with visitors viewing an average of 3.4 pages per visit. Users spend an average of 2:33 on the site.

The majority of discovery.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is discovery.com?
Welcome to DiscoveryUK.com - the home of Shark Week, MythBusters, Wheeler Dealers, Deadliest Catch, Gold Rush and more.
What technologies does discovery.com use?
discovery.com uses 14 technologies including YouTube Embed, Font Awesome, Google Fonts, and 8 more. View the full tech stack analysis above.
How do I contact discovery.com?
You can contact discovery.com through their contact page.
What are discovery.com's social media accounts?
discovery.com is active on twitter, youtube, facebook, instagram. You can find links to all their social media profiles in the social section above.
Is discovery.com hiring?
Check discovery.com's careers page for current job openings and opportunities. The company has 25+ known employees.
How popular is discovery.com?
discovery.com receives approximately 1.3M monthly visitors and ranks #41,304 globally. Traffic is growing by 2.8% month-over-month.

Related Searches

discovery.com pricingdiscovery.com reviewsdiscovery.com alternativesdiscovery.com logindiscovery.com careerswhat is discovery.comdiscovery.com tech stackdiscovery.com contactdiscovery.com vs competitorsdiscovery.com featureshow to use discovery.comdiscovery.com integrations

This page provides publicly available information about discovery.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit discovery.com directly at https://discovery.com.