In a world obsessed with viral growth and hockey-stick metrics, DitaExchange represents the ultimate counter-narrative. They sell structured content management to a hyper-niche audience—and they seem to have stopped caring about the internet entirely.

"DitaExchange proves that a $700k ARR business doesn't need a website that anyone visits to exist."

• The 'Radnor Life Science' keyword anomaly suggests they may have pivoted or targeted a specific client with a subdomain strategy.
• Their tech stack (Vite, GSAP) is modern, yet their digital footprint is virtually non-existent.
• They solve the 'author of this content does not allow reuse' problem—a specific pain point for regulated industries.

The keywords they rank for are bizarrely specific and low volume. 'The author of this content does not allow reuse of the content in other applications' isn't a search term; it's a cry for help from a frustrated technical writer. DitaExchange positions itself as the answer to that specific frustration, bypassing the need for broad marketing.