dna.com
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The DNA.com Paradox: A $13M Company with Zero Web Presence
Why a premium science domain generates only 1,360 monthly visits
In the world of premium domains, dna.com is the ultimate trophy—a single word that defines an entire scientific revolution. Yet this $13.2M company operates like a ghost, with virtually no digital footprint. This isn't a startup failure; it's a masterclass in strategic invisibility.
"They own DNA.com, yet they don't need people to visit it. This is B2B science at its most discreet."
The Silent Giant
With 85 employees and $13.2M in revenue, dna.com operates at a remarkable $155K revenue per employee—far above typical SaaS benchmarks. But here's the kicker: their traffic suggests near-zero inbound marketing. This isn't a product company; it's likely a holding company or a B2B service provider in genomics, where clients come through direct relationships, not Google searches.
The Strategic Moat
The domain itself is the product. With 'dna.com' ranking as their top keyword (just 10 monthly searches), they've secured the most valuable real estate in biotech. They don't need SEO because they own the namespace. Every competitor, startup, and researcher is forced to acknowledge their existence, even if they never click through.
This is the ultimate domain play: a company that doesn't compete on traffic because it owns the category. In the science and education industry, where trust is everything, dna.com is the digital equivalent of a corner office on Wall Street—visible, prestigious, and deliberately quiet.
- Revenue-per-employee of $155K signals high-value B2B services
- Global rank of #12.9M confirms zero SEO strategy (by design)
- 10 monthly searches for 'dna.com' proves brand equity over discoverability
The Invisible Advantage
Some companies win by being seen. dna.com wins by being known.
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About dna.com
Company Overview
Traffic & Audience
dna.com receives approximately 1.4K monthly visitors and ranks #12,955,657 globally. The website has a bounce rate of 100% with visitors viewing an average of 1.0 pages per visit. Users spend an average of 0:00 on the site.
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This page provides publicly available information about dna.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dna.com directly at https://dna.com.