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DoctorKoi: The Digital Backbone of Bangladeshi Healthcare
Analyzing the 12-person startup digitizing a nation's prescriptions with $1.9M in revenue
In a market saturated with generic telemedicine apps, DoctorKoi is playing a much harder game: they are building the actual operating system for doctors in Bangladesh. While competitors focus on the patient, DoctorKoi owns the critical workflow of the prescription itself.
"DoctorKoi isn't just selling software; they are digitizing the most critical touchpoint in Bangladeshi healthcare—the prescription pad."
The B2B2C Trojan Horse
Most healthtech startups burn cash acquiring patients. DoctorKoi flipped the script. Their flagship product, Digital RX, targets the supply side: the doctors. By solving a massive pain point—digitizing the antiquated prescription writing process—they lock in the providers first. Once a doctor is managing their practice on Digital RX, the patient naturally flows to their platform for online consultations. It’s a high-margin, low-churn strategy disguised as a patient app.
The Search Volume Deception
The raw traffic data looks deceptively quiet (0 monthly visits reported), but the keyword strategy reveals a different story. With 140 monthly searches for 'doctorkoi' and 480 for 'digital prescription', they are capturing high-intent, high-value traffic. This isn't a consumer viral play; it's a professional tool ecosystem. The low global rank (#3.7M) suggests they are hyper-focused on a localized market where digital discovery happens differently than in the West.
Their tech stack—built on AWS with Tailwind CSS and PWA capabilities—indicates a focus on reliability and accessibility. In a region where connectivity can be spotty, a Progressive Web App (PWA) is a strategic necessity, not a luxury. They are building for the reality of the Bangladeshi internet infrastructure, not Silicon Valley ideals.
- Workflow Monopoly: By owning the prescription writing software (Digital RX), they control the diagnostic data flow.
- Capital Efficiency: Generating $1.9M in revenue with only 12 employees suggests an exceptionally high revenue-per-employee ratio.
- Social Proof: Their LinkedIn and Facebook presence indicates a strong B2B relationship management strategy, essential for onboarding clinics.
The Verdict: A B2B Powerhouse in Disguise
DoctorKoi is the silent infrastructure play for a digitizing nation. Don't look at their traffic; look at their revenue-per-head.
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DoctorKoi
Your Digital Healthcare Partner. ”Doctor Koi” is a healthcare start-up founded in 2017 with a vision to digitize the health sector of Bangladesh. The company owns its flagship product Digital RX, a prescription writing software that enables doctors to write a prescription within just few clicks and also manage their medical practice digitally. The company also provides online consultation services for specialized and selective industry leading Doctors to the patients through its platform called Doctorkoi.com
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About doctorkoi.com
Your Digital Healthcare Partner. ”Doctor Koi” is a healthcare start-up founded in 2017 with a vision to digitize the health sector of Bangladesh. The company owns its flagship product Digital RX, a prescription writing software that enables doctors to write a prescription within just few clicks and also manage their medical practice digitally. The company also provides online consultation services for specialized and selective industry leading Doctors to the patients through its platform called Doctorkoi.com
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Technology Stack
doctorkoi.com uses 10 technologies across their website including Google Fonts, Amazon Web Services, AWS CloudFront, Google Tag Manager, Google Analytics, and more.
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Google Fonts
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Amazon Web Services, AWS CloudFront
Analytics & Marketing
Google Tag Manager, Google Analytics
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PWA
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Material UI
Traffic & Audience
doctorkoi.com receives approximately 0 monthly visitors and ranks #3,773,096 globally. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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