documation.com
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Documation: The Ghost in the Machine
A $15M printing giant hiding behind a forgotten domain name
Documation.com doesn't sell document automation software—it's the digital front door for Walsworth, a 52-person commercial printer in Wisconsin that's been quietly operating for decades. The domain redirects, the brand is buried, and the SEO strategy is a ghost town. This is a masterclass in digital identity failure.
"They own a premium domain that gets 840 monthly searches, but they're redirecting it to a brand that gets less traffic than a local bakery."
The Identity Crisis
Walsworth (the actual company) has 52 employees and $15M in revenue, yet they're letting their primary digital identity—Documation.com—languish. The domain redirects to Walsworth.com, creating a confusing user journey. Search 'documation' and you get 840 monthly searches for a brand that doesn't exist, while 'walsworth eau claire' only pulls 250. They're literally giving away search volume to a ghost brand.
The Traffic Paradox
Despite 2,322 monthly visits, 57% is direct traffic—meaning customers are typing the URL directly. Only 23% comes from organic search. This suggests a loyal B2B customer base that knows where to find them, but zero new customer acquisition from search. For a printing company in 2024, that's a death sentence. The global rank of #6,623,598 is so low it's statistically irrelevant.
The tech stack reveals the story: jQuery, Bootstrap, and Swiper suggest a site built 5+ years ago and never touched. No modern CMS, no headless architecture, no progressive web app features. They're using Priority Hints and Lazy Loading—techniques that help performance but do nothing to fix the fundamental brand and SEO problem. The Twitter Cards and RSS feeds are there, but with no visible social strategy.
- Domain mismatch: Documation.com redirects to Walsworth.com, destroying brand equity
- SEO suicide: 840 monthly searches for 'documation' go to waste
- Traffic desert: 2,322 monthly visits is negligible for a $15M business
- Tech debt: Bootstrap/jQuery stack indicates a stagnant digital presence
The Domain is the Product
Walsworth isn't selling printing—they're selling trust, and they're doing it with a digital presence that screams 'we stopped innovating in 2015.'
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Open Graph Image
https://www.walsworth.com/wp-content/uploads/2025/05/Walsworth-Sign-and-Building.webp
Meta Tags
Walsworth | Commercial Printing Company
Walsworth provides high quality commercial printing and binding solutions using a variety of printing processes and methods.
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About documation.com
Walsworth provides high quality commercial printing and binding solutions using a variety of printing processes and methods.
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Technology Stack
documation.com uses 18 technologies across their website including Font Awesome, Adobe Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Adobe Fonts
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PHP
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WordPress
Cloud & Hosting
Amazon Web Services, AWS CloudFront
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DoubleClick Floodlight, Google Ads
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Google Analytics
Traffic & Audience
documation.com receives approximately 2.3K monthly visitors and ranks #6,623,598 globally. The website has a bounce rate of 43% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:39 on the site.
The majority of documation.com's traffic comes from .
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This page provides publicly available information about documation.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit documation.com directly at https://documation.com.