dod.mil
dod.mil
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The Hidden Engine of Military Housing
How a .mil domain quietly commands 500K monthly visits and $336M in revenue.
Forget flashy consumer apps; the most resilient digital infrastructure lives on .mil domains. dod.mil isn't just a government website—it's a high-traffic utility that millions of service members rely on for housing allowances, creating a traffic moat no startup can replicate.
"While consumer apps fight for attention, dod.mil solves a mandatory financial calculation for 1.3M active-duty members."
The Audience: Captive & Essential
The traffic profile reveals a captive audience with zero churn risk. With 90% of traffic originating from undefined regions (likely US military bases), users aren't browsing for entertainment—they're calculating Basic Allowance for Housing (BAH). This isn't voluntary engagement; it's a financial necessity tied to deployment cycles.
The SEO Moat: Seasonal & Predictable
The keyword data exposes a fascinating pattern: searches for 'BAH calculator' spike with military fiscal cycles. Terms like 'bah calculator 2025' and 'bah rates 2026' show forward-looking intent. This isn't viral growth—it's institutional rhythm. The domain owns the top-of-funnel for military housing finance, a query set no private sector entity can easily monetize.
The $336M revenue figure attached to this domain is likely a proxy for the housing allowance ecosystem it manages. With 780 employees listed, this suggests a dedicated office processing thousands of housing claims daily. The 40% direct traffic share indicates high brand recall—soldiers know exactly where to go when they need housing data.
- Monopoly on military housing calculations with zero commercial competition
- High-intent, seasonal traffic patterns tied to deployment and fiscal calendars
- 40% direct traffic demonstrates institutional trust and recall
- Revenue model is purely bureaucratic—no ads, no subscriptions, just essential services
The Ultimate B2G (Business-to-Government) Playbook
dod.mil proves that in a crowded digital world, the most valuable property is one that solves a mandatory, recurring problem for a captive audience.
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About dod.mil
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Traffic & Audience
dod.mil receives approximately 510.9K monthly visitors and ranks #68,140 globally. The website has a bounce rate of 35% with visitors viewing an average of 6.3 pages per visit. Users spend an average of 3:21 on the site.
The majority of dod.mil's traffic comes from undefined, undefined, .
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This page provides publicly available information about dod.mil. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dod.mil directly at https://dod.mil.