While most food delivery giants burn cash on marketing, Dodo Pizza operates a lean, tech-first machine that commands 3.3 million monthly visits with just 21 employees. They aren't just selling pizza; they are selling a scalable, data-obsessed system.

"In a crowded market, Dodo Pizza doesn't compete on ad spend—they compete on algorithmic efficiency and brand recall."

The financials reveal a high-velocity model. With $2.9M in revenue attributed to just 21 employees, Dodo Pizza achieves a staggering revenue-per-employee ratio of ~$138,000. This suggests a highly automated backend where the website handles the heavy lifting, reducing the need for large sales or support teams.

• Brand Monopoly: They capture 90K+ monthly searches for their exact name, indicating near-total brand dominance in their niche.
• Traffic Concentration: 94% of traffic originates from their home country, showing a focused, defensible regional strategy rather than a diluted global one.
• PWA-First Approach: By prioritizing Progressive Web Apps over native apps, they reduce friction and installation barriers, maximizing conversion rates.