doforms.com
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The $3.8M Forms Paradox
A niche B2B SaaS surviving on legacy and low expectations
In a market dominated by giants like JotForm and Typeform, doForms.com is a quiet anomaly—a $3.8M revenue company with a 1.6-star rating that somehow keeps the lights on. This isn't a story of explosive growth; it's a masterclass in the power of inertia in B2B software.
"When your direct traffic (45%) exceeds your search traffic (34%), you aren't acquiring new customers—you're servicing existing ones."
The Trapped Customer Base
doForms isn't fighting for market share; they're fighting to retain a shrinking user base. With 8,330 monthly visits and a global rank of #2.7M, their organic visibility is nearly non-existent. Their traffic profile reveals a classic legacy trap: 45% direct traffic means users are bookmarking or typing the URL directly. These aren't new prospects—they're existing customers forced to return because their data is locked in the platform. The 1.6-star rating suggests they know the product is subpar, but switching costs are too high.
The Keyword Mirage
Their SEO strategy is reactive, not proactive. Ranking for 'retail clothing store opening checklist' (290 volume) and 'order qc inspection form template' (40 volume) shows they're capturing hyper-niche, low-intent queries. The real killer? They rank for 'propay login' (820 volume)—a payment processor's login page. This indicates a confused search presence where users land on doForms thinking it's something else. It's a traffic leak, not a funnel.
The technology stack tells the story of a company that stopped innovating years ago. jQuery, Bootstrap, and Slick are relics of the 2010s web. While competitors built on modern frameworks, doForms is a digital museum piece. The presence of Vite is the only modern tool, likely added recently to patch performance issues, not to drive innovation. This isn't a tech company; it's a utility provider running on legacy code.
- Revenue-per-employee is ~$115k—well below SaaS benchmarks of $200k+
- No funding rounds suggests bootstrapped stagnation or a lifestyle business
- Trustpilot reviews likely highlight poor UX and support (1.6 rating)
- Top keywords reveal a lack of strategic SEO focus
The Zombie SaaS
doForms isn't dead—it's undead. It serves a specific, unsexy niche where switching costs outweigh product deficiencies. For investors, it's a warning. For founders, it's a lesson: sometimes, you don't need to be the best—you just need to be there first.
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Mobile Forms Software for Business Forms and Data Collection | doForms
Mobile forms software and mobile data collection that improves your business. doForms has form builder software for small medium businesses to enterprises.
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Reviews (20)
Four more years on
Four more years on, improved, this still the best available for our medical group covering three outpatient sites and two hospitals. IOS via multiple phones and tablets. Good job, highly recommended.
Save time and money getting your reports back to you and customers
I work in a service busy where reports comes from the field to the customers. This process has streamlined that process.
Very good!
DoForms does everything we need it to do and more. Very, very easy to use and very reliable.
Wow - This is useful
I cannot believe how easy this product is to use. Very well thought out interface and usability. It never does not work!
Do Forms
People I am in contact with are great. They are responsive to any problems I might have.
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About doforms.com
Mobile forms software and mobile data collection that improves your business. doForms has form builder software for small medium businesses to enterprises.
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Technology Stack
doforms.com uses 20 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, reCAPTCHA, and more.
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Font Awesome, Google Fonts
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Traffic & Audience
doforms.com receives approximately 8.3K monthly visitors and ranks #2,731,242 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.5 pages per visit. Users spend an average of 0:08 on the site.
The majority of doforms.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about doforms.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit doforms.com directly at https://doforms.com.