In a world of endless Zoom fatigue and passive webinar audiences, Dory.app emerges with a brutally simple promise: make every meeting interactive. But with just 5 employees and $400K in revenue, this isn't your typical SaaS unicorn story—it's something more interesting.

"The most telling metric isn't their revenue—it's that 57% of their traffic comes directly to dory.app. People aren't discovering them; they're seeking them out."

The tech stack reveals their priorities: Swiper for UI interactions, Bootstrap for rapid prototyping, and Vite for modern development. They're using Datadog RUM and Google Analytics—standard tools for a team tracking every click. But the real story is what's missing: no aggressive SEO tools, no complex marketing automation. This is a product team focused on shipping, not selling.

• Product-led growth without the growth: Their 57% direct traffic proves product-market fit, but their 28% organic search shows they're not optimizing for discovery
• The 'dory' paradox: Fighting for a generic name in search while building a niche product for meeting engagement
• Small team, big ambition: 5 people generating $400K means $80K revenue per employee—efficient but not explosive