Douron is generating $27.8M in revenue with just 97 employees, yet they rank #8M globally and can't outrank a misspelling of their own name. This is the story of a legacy B2B furniture dealer operating like it's still 2005 while commanding serious institutional contracts.

"They're making $286K per employee with a website that gets less traffic than a local coffee shop. This is B2B relationship selling at scale, not digital transformation."

The tech stack tells a story of minimal investment: WordPress with Tailwind CSS and jQuery. No sophisticated CRM integration visible, no marketing automation. They're spending just enough to keep the lights on, which makes sense when your customers are government agencies and school districts who don't browse websites—they issue RFPs.

• 97 employees generating $27.8M = $286K revenue per employee (high efficiency)
• 50% direct traffic indicates strong brand recall and repeat business
• Top keywords are project names, not products—referral engine working overtime
• Social presence across 4 platforms but minimal engagement strategy
• Director-level marketing role exists but digital presence is barebones