In the $15B global bedding market, DOWN Inc. operates quietly as a specialized manufacturer, supplying down and alternative-down products to retailers, hotels, and private labels. With just 34 employees, they generate $1.7M in revenue—a lean, focused operation that begs the question: is this the most efficient B2B bedding manufacturer you've never heard of?

"They're not chasing DTC glory—they're building the infrastructure behind your favorite bedding brands."

The tech stack is pragmatic: jQuery, Bootstrap, and Google Analytics form the foundation, with Vite for modern builds and Swiper for product displays. No flashy React or Vue here—this is a functional, cost-conscious stack that prioritizes reliability over trends. The lack of Trustpilot reviews isn't a weakness; it's a signal that their reputation is built through B2B relationships, not consumer reviews.

• 34 employees generating $1.7M = $50k revenue per employee—highly efficient for manufacturing
• 42% organic traffic suggests strong SEO for B2B keywords, not consumer brand building
• Top search term 'duvet insert' (12,710 volume) shows they rank for category terms, not just brand
• Tech stack is lean and functional—no unnecessary complexity