dragonspears.com
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Dragonspears: The 29-Person Powerhouse
Inside Improving's boutique consulting engine that defies scale expectations
In a market saturated with 10,000-person consultancies, Dragonspears (operating as Improving) proves that elite execution doesn't require massive headcount. With just 29 employees generating $2.9M in revenue, this Dallas-based firm is a precision instrument disguised as a traditional IT consultancy.
"They aren't selling code—they're selling the illusion of infinite engineering capacity through boutique precision."
The Traffic Paradox
With only 2,020 monthly visits, Dragonspears' traffic metrics seem anemic for a consulting firm. Yet the 50% direct traffic share reveals a powerful truth: their pipeline is relationship-driven, not search-dependent. They don't chase keywords—they capture attention through reputation. The 32% organic search traffic comes from high-value technical queries like 'SNS AWS' and 'AI in Cloud,' not generic consulting terms, signaling they're attracting engineers, not just executives.
The Boutique Efficiency Engine
At $100K+ revenue per employee, Dragonspears operates in the elite tier of consulting efficiency. While giants like Accenture struggle to hit $80K per head, this 29-person team moves faster, cuts overhead, and delivers higher-margin work. Their secret? A laser focus on 'modern digital services' without the bloat of enterprise bureaucracy. The key people—Jayanthi Vinjamur, Natalie Lopez, Steven Woodward—aren't just titles; they're the actual hands-on architects of client success.
The tech stack tells a story of modern pragmatism. Tailwind CSS and Bootstrap for rapid UI development, PWA capabilities for progressive web apps, and a heavy dose of Google Analytics + Crazy Egg for conversion optimization. They're not reinventing the wheel—they're using proven tools to move fast. The presence of LinkedIn Insight Tag and Google Ads suggests a sophisticated, data-driven approach to lead generation, despite the modest traffic numbers.
- Revenue per employee exceeds $100K—putting them in the top quartile of consulting efficiency
- 50% direct traffic indicates a strong referral network and repeat business
- Top keywords reveal AI/cloud expertise, not generic IT services
- Social presence across 6 platforms suggests active thought leadership
The Boutique Revolution Is Here
Dragonspears proves that 29 focused engineers can outmaneuver 1,000-person firms when they solve the right problems with precision.
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Trusted Software Consulting & Development Company | Improving
Improving is an IT consulting & software development company headquartered in Dallas, Texas that helps our clients and partners solve their most challenging technology problems.
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About dragonspears.com
Improving is an IT consulting & software development company headquartered in Dallas, Texas that helps our clients and partners solve their most challenging technology problems.
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Technology Stack
dragonspears.com uses 18 technologies across their website including Contentful, Amazon Web Services, Cloudflare, DoubleClick Floodlight, LinkedIn Insight Tag, and more.
CMS
Contentful
Cloud & Hosting
Amazon Web Services, Cloudflare
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Forms
Netlify Forms
Analytics & Marketing
Crazy Egg, Google Tag Manager, Google Analytics
Performance
Lazy Loading
Traffic & Audience
dragonspears.com receives approximately 2.0K monthly visitors and ranks #7,471,840 globally. The website has a bounce rate of 38% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:40 on the site.
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