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DreamShaper: The EdTech Giant Hiding in Plain Sight
Why a $20M Brazilian EdTech is quietly dominating project-based learning globally
In a sea of flashy EdTech startups chasing AI hype, DreamShaper is building something real: a $20M machine that turns students into project-based learners. With 360K monthly visitors and a team of 111, this isn't a startup—it's a scale-up quietly rewriting how education works.
"DreamShaper isn't selling software—they're selling a pedagogical revolution, one project at a time."
The Student-First Rebellion
Their core message—'Somos uma ferramenta que potencializa o protagonismo do aluno'—isn't corporate fluff. It's a direct challenge to the traditional teacher-centered model. While competitors focus on content delivery, DreamShaper builds platforms that force students to own their learning through projects. The 52% direct traffic proves they're not just marketing to educators; they're becoming essential infrastructure.
The Stealth Growth Engine
With 97.5% of traffic from a single country (likely Brazil), DreamShaper has achieved what most EdTechs fail at: deep market penetration before going global. Their 19% organic search traffic is low for a reason—they don't need to rank for 'free lesson plans.' They rank for 'dreamshaper,' 'dreamshaper ai,' and 'dreamshaper jap login.' That's brand dominance, not SEO luck.
The leadership team reads like a Brazilian tech success story: João Borges (CEO), Pedro Queiró (Head Education), André Borges (COO), António Bettencourt (CMO), and Miguel Queimado (Chairman). This isn't a founder's experiment—it's a seasoned team executing a vision. Their tech stack (Next.js, Splide, YouTube Embed) is pragmatic, not bleeding edge. They're building for scale, not for demos.
- Deep market saturation in Brazil before global expansion
- Product-led growth via direct traffic (52%)
- Specialized focus on Active Learning methodologies
- Enterprise-grade team with 111 employees
- Strong brand recall (4,450 monthly 'dreamshaper' searches)
The Quiet Giant That Will Outlast the Hype Cycle
While others chase AI unicorns, DreamShaper is building the infrastructure for the future of education—project by project, student by student.
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Inicio | DreamShaper
A DreamShaper é uma EdTech dedicada a apoiar instituições de ensino de todo o mundo a implementar e escalar com alta qualidade o uso de metodologias ativas, com especial foco em Aprendizagem Baseada em Projetos.
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About dreamshaper.com
A DreamShaper é uma EdTech dedicada a apoiar instituições de ensino de todo o mundo a implementar e escalar com alta qualidade o uso de metodologias ativas, com especial foco em Aprendizagem Baseada em Projetos.
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Technology Stack
dreamshaper.com uses 6 technologies across their website including YouTube Embed, LinkedIn Insight Tag, Lazy Loading, Priority Hints, and more.
Video
YouTube Embed
Advertising
LinkedIn Insight Tag
Performance
Lazy Loading, Priority Hints
JavaScript Libraries
Splide
Frontend Frameworks
Next.js
Traffic & Audience
dreamshaper.com receives approximately 361.0K monthly visitors and ranks #83,332 globally. The website has a bounce rate of 16% with visitors viewing an average of 8.8 pages per visit. Users spend an average of 9:10 on the site.
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