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Dreumex: The B2B Hygiene Giant You've Never Heard Of
How a Dutch cleaning solutions company quietly dominates a $30B market
While consumers obsess over Clorox wipes, a Dutch company called Dreumex has been building a $7.5M revenue empire in professional cleaning solutions. Their secret? Ignoring the hype and owning the unsexy industrial hygiene space where margins are fat and competition is thin.
"They're not selling cleaning products—they're selling compliance with health regulations that cost factories millions in fines."
The B2B Playbook
Dreumex operates in the sweet spot between manufacturing and services. With 64 employees generating $117K revenue per head, they've built a lean operation that serves industrial clients who can't afford downtime from contamination. Their traffic breakdown reveals the strategy: 53% organic search (engineered for compliance officers) and 35% direct (repeat industrial buyers). This isn't e-commerce—it's industrial procurement.
The Traffic Paradox
Here's the counterintuitive part: Dreumex gets only 2,842 monthly visits but ranks for 'steam cleaner' (53K monthly searches) and 'Clorox wipes' (6.4K). They're not chasing volume—they're capturing high-intent, low-volume industrial queries. The top keyword 'dreumex' has 240 monthly searches, meaning brand recognition exists but the real opportunity is in technical terms like 'dreumex rouge et jaune différence' (170 searches) where they own the specification conversation.
- Owns the 'serious hygiene' positioning while competitors fight for consumer shelf space
- Uses Tailwind CSS and Vite—modern tech stack for a traditional industry
- 79.6% of traffic from undefined country suggests global B2B operations
- Minimal social presence (Twitter links to privacy policy) signals B2B focus over B2C
The tech stack tells a story of modernization without flash. Tailwind CSS, Vite, and PWA capabilities show they're investing in digital tools for procurement teams, not flashy marketing sites. Their Cloudflare implementation suggests global distribution needs, while Hotjar and Google Analytics track the engineer's journey—not the consumer's impulse buy. This is infrastructure for industrial sales, not DTC.
The Unsexy Billion-Dollar Play
Dreumex proves that in B2B, you don't need viral traffic—you need the right traffic. While startups chase 100K visitors, they own the 2,842 that actually sign million-dollar contracts. The real opportunity isn't in disrupting cleaning products; it's in owning the compliance layer that makes factories legally operable. That's a moat no DTC brand can cross.
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Meta Tags
Serious Hygiene | Dreumex
Professional cleaning and disinfecting solutions that promote hygiene and combat the spread of disease.
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About dreumex.com
Professional cleaning and disinfecting solutions that promote hygiene and combat the spread of disease.
Company Overview
dreumex.com Social Media
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Phone Numbers
Technology Stack
dreumex.com uses 18 technologies across their website including HSTS, Cloudflare Turnstile, Laravel, Ruby on Rails, Cloudflare, and more.
Security
HSTS, Cloudflare Turnstile
Backend Frameworks
Laravel, Ruby on Rails
Cloud & Hosting
Cloudflare
Advertising
Facebook Pixel
Analytics & Marketing
Hotjar, Google Tag Manager, Google Analytics
Web Standards
Twitter Cards, PWA
Traffic & Audience
dreumex.com receives approximately 2.8K monthly visitors and ranks #5,737,320 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:18 on the site.
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This page provides publicly available information about dreumex.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dreumex.com directly at https://dreumex.com.