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drinkbobby.com

29 technologies
VerifiedVisit10.7K/mo$17M6929 Tech5 Leads
Deep Dive

Bobby: The $16.8M Soft Drink Disruptor

How an Australian prebiotic soda brand is redefining nostalgia with data

In a world drowning in sugary sodas and synthetic additives, Bobby is quietly rewriting the rules of refreshment. This isn't just another beverage startup—it's a $16.8M revenue engine proving that 'better-for-you' doesn't mean boring.

$16.8M
Annual Revenue
69
Employees
10.7K
Monthly Visits
44%
Organic Traffic

"They're not selling soda—they're selling nostalgia with a nutritional conscience."

The Demographic Play

Bobby's traffic reveals a fascinating pattern: 68.5% from undefined regions, suggesting either sophisticated global privacy settings or a deliberate anonymity strategy. Their top keywords—'bobby' (36,980 volume), 'sugar free chinotto' (130 volume)—show they've captured brand dominance while carving niche categories. This is textbook category creation: own the generic term, then own the sub-niche.

The Tech Stack Paradox

Here's where it gets interesting. Their tech stack is a fascinating contradiction: Vue.js and Alpine.js for modern interactivity, but jQuery and Moment.js for legacy support. They're using Tailwind CSS for design consistency while maintaining Bootstrap fallbacks. This isn't a startup—it's an enterprise in startup clothing. The presence of D3.js suggests sophisticated data visualization, likely for customer analytics or inventory management.

What makes Bobby truly unique is their 'nostalgic flavors' positioning. Lemon Lime, Grape, Vanilla Cola—these aren't revolutionary concepts. But executing them as 'all-natural, low-sugar, prebiotic' Australian-made products creates a defensible moat. They're not competing on novelty; they're competing on trust and execution.

  • Revenue-per-employee ratio of ~$243K suggests strong operational efficiency
  • 44% organic traffic indicates SEO maturity, not paid dependency
  • Prebiotic positioning taps into gut-health trends before competitors
  • Australian-made story creates export narrative for international markets
No Trustpilot reviews visible
Strong social presence across TikTok, Instagram, LinkedIn
Limited backlink data suggests off-page SEO opportunity
Clear 'better-for-you' messaging without greenwashing
Top keywords show brand over category dominance
Revenue model validated by $16.8M in sales

The Verdict: A Quiet Giant

Bobby proves that in the beverage wars, execution beats innovation. They're not inventing new flavors—they're reinventing old ones with modern values. At $16.8M revenue with 69 employees, they're past the startup phase and into the scaling phase. The real question isn't whether they'll grow, but how fast they'll own the 'prebiotic nostalgia' category globally.

What tech stack does Drinkbobby use?

46 detected
Error Tracking1
Cloud & Hosting1
Email Marketing1
Advertising1
Customer Support1
E-commerce & Payments3
Analytics & Marketing1
Web Standards2
UI Libraries1
JavaScript Libraries4
Frontend Frameworks2
Tracking & Analytics17
G
Google Analytics
F
Facebook Pixel
G
Google APIs
J
jsDelivr
C
Cloudflare
T
Tracking Service
G
Google Static
A
Analytics Service
G
Google Tag Manager
G
Google Analytics
F
Facebook Pixel
G
Google Ads
G
Google DoubleClick
F
Facebook
T
TikTok Pixel
P
Pinterest
A
Amazon CloudFront

How much traffic does Drinkbobby get?

Traffic & Engagement

10.7K
Monthly Visits
3.0
Pages/Visit
0:25
Avg. Duration
31%
Bounce Rate
Monthly Traffic Trend-45%
19.6K
Oct 2025
Oct
11.0K
Nov 2025
Nov
10.7K
Dec 2025
Dec

Traffic Sources

Search
44%
Direct
43%
Social
5%
Referrals
7%
Email
0%
Paid
1%

Where is Drinkbobby's audience located?

🌍68.5%
🌍24.6%
🌍6.9%

What keywords does Drinkbobby rank for?

5 keywords
1bobby37.0K vol$0.43
2sugar free chinotto130 vol
3bobby drink220 vol
4bobby 可樂70 vol
5bobby 澳洲可樂70 vol

How is Drinkbobby's SEO?

Open Graph Image

OG Image preview
og:image

http://drinkbobby.com/cdn/shop/files/Social_Sharing_Image_1.jpg?v=1752018710

Meta Tags

title34 chars

bobby | Better-for-You Soft Drinks

description315 chars

bobby offers delicious, all-natural, low-sugar, low-calorie, Australian-made prebiotic soft drinks with bold, nostalgic flavours. Refresh your taste buds with better-for-you classics like Lemon Lime, Grape, Vanilla Cola, and more. Perfect for anyone who loves great taste, fewer calories, and no artificial nasties.

languageEN

H1 Tags

h1Your cart - 0 items
h1Your cart

Who works at Drinkbobby?

Loading leads...

What do customers think of Drinkbobby?

No Trustpilot reviews available for this company.

Frequently Asked Questions about Drinkbobby

What is Drinkbobby's Revenue?
Drinkbobby generates approximately $17M in annual revenue. With 69 employees, that's $243,000 per employee.
What does Drinkbobby do?
bobby offers delicious, all-natural, low-sugar, low-calorie, Australian-made prebiotic soft drinks with bold, nostalgic flavours. Refresh your taste buds with better-for-you classics like Lemon Lime, Grape, Vanilla Cola, and more. Perfect for anyone who loves great taste, fewer calories, and no artificial nasties.
How fast is Drinkbobby growing?
Drinkbobby employee count has changed by 47% year over year.
What technologies does Drinkbobby use?
Drinkbobby uses 29 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Google Fonts, hCaptcha, HSTS, Sentry.
Who are Drinkbobby's competitors?
Drinkbobby's main competitors include Lantmännen Unibake, Trisco Foods, Bundaberg Brewed Drinks, Grinders Coffee, Banjo's Bakery Cafes. These companies operate in similar markets and compete for the same customer base.

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How to contact Drinkbobby?

What are Drinkbobby's key pages?

Export drinkbobby.com Data

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About drinkbobby.com

bobby offers delicious, all-natural, low-sugar, low-calorie, Australian-made prebiotic soft drinks with bold, nostalgic flavours. Refresh your taste buds with better-for-you classics like Lemon Lime, Grape, Vanilla Cola, and more. Perfect for anyone who loves great taste, fewer calories, and no artificial nasties.

Company Overview

drinkbobby.com
Website
business_and_consumer_services
Industry
#1,737,946
Global Rank
10.7K
Monthly Visitors
29
Technologies
5+
Employees

drinkbobby.com Key Pages

Contact drinkbobby.com

Technology Stack

drinkbobby.com uses 29 technologies across their website including Google Fonts, hCaptcha, HSTS, Sentry, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Error Tracking

Sentry

CDN

cdnjs, unpkg, jsDelivr

Cloud & Hosting

Cloudflare

Email Marketing

Klaviyo

Traffic & Audience

10.7K
Monthly Visits
31%
Bounce Rate
3.0
Pages/Visit
0:25
Avg. Duration

drinkbobby.com receives approximately 10.7K monthly visitors and ranks #1,737,946 globally. The website has a bounce rate of 31% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 0:25 on the site.

The majority of drinkbobby.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is drinkbobby.com?
bobby offers delicious, all-natural, low-sugar, low-calorie, Australian-made prebiotic soft drinks with bold, nostalgic flavours. Refresh your taste buds with better-for-you classics like Lemon Lime, Grape, Vanilla Cola, and more. Perfect for anyone who loves great taste, fewer calories, and no artificial nasties.
What technologies does drinkbobby.com use?
drinkbobby.com uses 29 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 23 more. View the full tech stack analysis above.
How do I contact drinkbobby.com?
You can contact drinkbobby.com via email at [email protected] or through their contact page.
What are drinkbobby.com's social media accounts?
drinkbobby.com is active on tiktok, facebook, linkedin, instagram. You can find links to all their social media profiles in the social section above.
How popular is drinkbobby.com?
drinkbobby.com receives approximately 10.7K monthly visitors and ranks #1,737,946 globally. Traffic is declining by 3.0% month-over-month.

Related Searches

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This page provides publicly available information about drinkbobby.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit drinkbobby.com directly at https://drinkbobby.com.