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drinkkoia.com

22 technologies
VerifiedVisit23.2K/mo$86M29022 Tech25 Leads
Deep Dive

Koia: The $86M Plant Protein Disruptor

How a direct-to-consumer brand cracked the code on clean nutrition without the chalky taste

In a market saturated with chalky powders and sugar-laden 'health' drinks, Koia didn't just enter the plant protein arena—they weaponized taste. With $86.1M in revenue and a team of 290, this isn't a startup playing at disruption; it's a mature player redefining the category from the inside out.

$86.1M
Annual Revenue
290
Employees
23K
Monthly Visitors
47%
Direct Traffic

"Koia proves that in CPG, 'taste' isn't a feature—it's the entire product moat."

The Traffic Paradox

With only 23,178 monthly visits, Koia's traffic seems modest for an $86M brand. But the data reveals a sophisticated model: 47% direct traffic means nearly half of their visitors type 'drinkkoia.com' directly into their browser. This isn't accidental discovery—it's brand loyalty in its purest form. When customers bypass search engines entirely, you've built a habit, not a campaign.

The Search Moat

Koia owns its branded search territory. The top 5 keywords are all variations of 'Koia Protein'—from 'koia protein shakes' (840 monthly searches) to 'what are the benefits of sunflower lecithin?' (300 searches). This reveals a dual strategy: capture branded demand while educating on specific ingredients. They're not just selling shakes; they're building a nutritional authority that happens to ship liquid.

The tech stack tells a story of scalability. Built on Shopify with Tailwind CSS and Vite, Koia prioritizes performance and conversion over flashy innovation. They're not chasing the latest framework; they're optimizing for speed and mobile-first commerce. The PWA implementation is particularly telling—they want customers to treat their site like an app, reinforcing that direct traffic metric.

  • Revenue-per-employee ratio of ~$297K—high for DTC food brands
  • 47% direct traffic suggests strong brand recall and repeat purchase behavior
  • Top keywords show they're capturing both branded and educational search intent
  • Social presence on TikTok, Instagram, and Facebook indicates multi-generational appeal
Don't compete on price with commodity protein shakes
Own the 'clean taste' positioning in a chalky market
Don't chase broad, non-branded keywords aggressively
Build direct relationships that bypass Amazon dependency
Don't rely on influencer-driven hype without substance
Educate on ingredients to create informed, loyal customers

Koia's Playbook: Own the Category, Don't Just Enter It

They're not selling protein—they're selling permission to enjoy nutrition without compromise. At $86M and growing, that's a formula worth bottling.

What tech stack does Drinkkoia use?

35 detected
Error Tracking1
Cloud & Hosting1
Email Marketing2
Customer Support1
Reviews1
E-commerce & Payments1
Analytics & Marketing1
Web Standards2
Build Tools1
UI Libraries1
Tracking & Analytics13
G
Google Analytics
A
Analytics Service
G
Google Tag Manager
A
Amazon CloudFront
T
Tracking Service
G
Google DoubleClick
F
Facebook Pixel
G
Google Analytics
P
Pinterest
G
Google APIs
F
Facebook
S
Sentry
G
Google Ads

How much traffic does Drinkkoia get?

Traffic & Engagement

23.2K
Monthly Visits
1.7
Pages/Visit
0:17
Avg. Duration
50%
Bounce Rate
Monthly Traffic Trend-28%
32.3K
Oct 2025
Oct
31.7K
Nov 2025
Nov
23.2K
Dec 2025
Dec

Traffic Sources

Search
43%
Direct
47%
Social
3%
Referrals
5%
Email
0%
Paid
1%

Where is Drinkkoia's audience located?

🌍66.5%
🌍11.6%
🌍5.5%
🌍4.9%
🌍4.7%

What keywords does Drinkkoia rank for?

5 keywords
1koia1.5K vol$0.41
2koia protein1.2K vol$0.73
3what are the benefits of sunflower lecithin?300 vol
4koia protein shakes840 vol$0.84
5koia protein drink90 vol$0.83

How is Drinkkoia's SEO?

Open Graph Image

OG Image preview
og:image

http://drinkkoia.com/cdn/shop/files/Social-Banner.jpg?v=1704232066

Meta Tags

title56 chars

Delicious Plant-Based Protein | Koia – Drink Koia Online

description183 chars

Plant protein, but not that chalky stuff. Our shakes are sweet without all the sugar, creamy without the dairy, and serves up a variety of nutrients without sacrificing deliciousness.

og:title

Delicious Plant-Based Protein | Koia

languageEN

Schema Types

OrganizationWebSite

Who works at Drinkkoia?

Loading leads...

What do customers think of Drinkkoia?

drinkkoia.com

drinkkoia.com

0.0
0 reviews

Categories

Food Manufacturer#undefinedFitness and Nutrition Service#undefinedHealth Food Store#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days

Contact Information

Reviews (0)

Filter by rating:

No reviews found. Reviews may not be available in the initial page load. Try refreshing or check the Trustpilot page directly.

Frequently Asked Questions about Drinkkoia

What is Drinkkoia's Revenue?
Drinkkoia generates approximately $86M in annual revenue. With 290 employees, that's $297,000 per employee.
What does Drinkkoia do?
Plant protein, but not that chalky stuff. Our shakes are sweet without all the sugar, creamy without the dairy, and serves up a variety of nutrients without sacrificing deliciousness.
How fast is Drinkkoia growing?
Drinkkoia employee count has changed by 16% year over year.
What technologies does Drinkkoia use?
Drinkkoia uses 22 technologies across their website including Fonts, Security, Error Tracking. Key technologies include Google Fonts, hCaptcha, HSTS, Sentry.
Who are Drinkkoia's competitors?
Drinkkoia's main competitors include Black Sheep Foods, The Morning Star Company, AMERICAN CUSTOM MEATS, Caif - Natural Ingredient Solutions, University of Beer. These companies operate in similar markets and compete for the same customer base.
What do customers think of Drinkkoia?
Drinkkoia has a Trustpilot score of 0.0 out of 5 (0 stars).

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About drinkkoia.com

Plant protein, but not that chalky stuff. Our shakes are sweet without all the sugar, creamy without the dairy, and serves up a variety of nutrients without sacrificing deliciousness.

Company Overview

drinkkoia.com
Website
food_and_drink
Industry
#1,196,274
Global Rank
23.2K
Monthly Visitors
22
Technologies
25+
Employees

drinkkoia.com Key Pages

drinkkoia.com Social Media

Contact drinkkoia.com

Technology Stack

drinkkoia.com uses 22 technologies across their website including Google Fonts, hCaptcha, HSTS, Sentry, and more.

Fonts

Google Fonts

Security

hCaptcha, HSTS, reCAPTCHA

Error Tracking

Sentry

Cloud & Hosting

Cloudflare

Email Marketing

Klaviyo, Mailchimp

Advertising

DoubleClick Floodlight, Google Ads

Traffic & Audience

23.2K
Monthly Visits
50%
Bounce Rate
1.7
Pages/Visit
0:17
Avg. Duration

drinkkoia.com receives approximately 23.2K monthly visitors and ranks #1,196,274 globally. The website has a bounce rate of 50% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:17 on the site.

The majority of drinkkoia.com's traffic comes from undefined, undefined, .

Frequently Asked Questions

What is drinkkoia.com?
Plant protein, but not that chalky stuff. Our shakes are sweet without all the sugar, creamy without the dairy, and serves up a variety of nutrients without sacrificing deliciousness.
What technologies does drinkkoia.com use?
drinkkoia.com uses 22 technologies including Google Fonts, hCaptcha, HSTS, reCAPTCHA, and 16 more. View the full tech stack analysis above.
How do I contact drinkkoia.com?
You can contact drinkkoia.com through their contact page.
What are drinkkoia.com's social media accounts?
drinkkoia.com is active on tiktok, facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is drinkkoia.com?
drinkkoia.com receives approximately 23.2K monthly visitors and ranks #1,196,274 globally. Traffic is declining by 26.8% month-over-month.

Related Searches

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This page provides publicly available information about drinkkoia.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit drinkkoia.com directly at https://drinkkoia.com.