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The Dutch Seltzer Disruptor
How STËLZ captured 21K monthly visits in a crowded market
While the US market was saturated with hard seltzers, a Dutch startup quietly built a €17M revenue business from Amsterdam's streets. STËLZ isn't just selling bubbly alcohol—they're engineering a clean-label revolution in Europe's beverage landscape.
"They're not competing on flavor novelty—they're winning on ingredient purity and Dutch manufacturing."
The Founder's Obsession
Milan Voet didn't just launch a beverage—he built a clean-label machine. With 70 employees generating €17M in revenue, STËLZ operates at €242K per employee efficiency. That's premium territory for a beverage company. The team structure reveals their priorities: operations head, key account managers for HORECA, and a dedicated community manager. This isn't a VC-funded hype train; it's a methodical, operations-first business.
Traffic Intelligence
Their 21K monthly visits split 51% organic vs 40% direct—this is the signature of a brand with strong word-of-mouth. The top keyword 'stelz' (5,650 monthly searches) shows branded dominance, while 'stelz moscow mule' signals cocktail experimentation. The 87% 'undefined' country traffic suggests they're breaking international borders without formal geo-targeting. This is organic global expansion at work.
Their tech stack tells a story of modern web architecture: Vue.js, Vite, and Tailwind CSS for speed, with PWA capabilities for mobile-first beverage shoppers. They're using D3.js for data visualization and Priority Hints for performance—sophisticated choices for a DTC beverage site. This isn't a Shopify template; it's a custom-built experience optimized for conversion.
- Clean label obsession: 'pure ingredients' as differentiator in a processed market
- Netherlands-first manufacturing: local supply chain control
- HORECA channel strategy: B2B2C through restaurants and events
- Festival focus: blog content targets event-goers directly
The Dutch Playbook Works
STËLZ proves that clean ingredients + operational excellence > marketing hype. For founders: look to Amsterdam, not California, for the next beverage unicorn.
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Meta Tags
STËLZ Hard Seltzer | De eerste hard seltzer van Nederlandse bodem
STËLZ is de eerste hard seltzer van Nederlandse bodem. Bruisend water, een vleugje fruit én alcohol. Het resultaat is buitengewoon verfrissend en doordrinkbaar. STËLZ is een premium hard seltzer, gemaakt van pure ingrediënten, en onderscheidt zich met een clean label.
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About drinkstelz.com
STËLZ is de eerste hard seltzer van Nederlandse bodem. Bruisend water, een vleugje fruit én alcohol. Het resultaat is buitengewoon verfrissend en doordrinkbaar. STËLZ is een premium hard seltzer, gemaakt van pure ingrediënten, en onderscheidt zich met een clean label.
Company Overview
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Technology Stack
drinkstelz.com uses 26 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Cloud & Hosting
Cloudflare
Email Marketing
Klaviyo
Advertising
DoubleClick Floodlight, Facebook Pixel
Traffic & Audience
drinkstelz.com receives approximately 21.7K monthly visitors and ranks #955,878 globally. The website has a bounce rate of 43% with visitors viewing an average of 4.1 pages per visit. Users spend an average of 2:57 on the site.
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