drugs.com
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Drugs.com: The Unsexy Giant of Digital Health
How a 20-year-old site dominates pharma search with 20M monthly visits
While health tech startups chase VC funding for AI chatbots, a two-decade-old website quietly commands 20 million monthly visits. Drugs.com isn't flashy—it's the utility player that outlasted every trend.
"Drugs.com doesn't need a mobile app or social media strategy—it owns the search results for 'pill identifier' and 'drug interaction checker.'"
The Real User Base
With 64 employees and $15.6M in revenue, Drugs.com operates at a remarkable $243K revenue per employee. This isn't a growth-stage startup burning cash—it's a profitable, lean operation that serves both consumers and healthcare professionals. The 11 Trustpilot reviews (2.4/5) reveal a critical insight: users don't love the brand, but they rely on the utility. This is classic 'sticky but not sticky'—people come for specific tools, not community.
SEO Moat Built Over Decades
The 7.1M backlinks and 78% organic traffic aren't accidents. They're the result of two decades of domain authority accumulation. When someone searches 'jardiance side effects' (92K monthly searches) or 'pill identifier' (59K searches), Drugs.com consistently ranks. This is a classic search moat: boring, unsexy, and nearly impossible for new entrants to replicate without massive content investment and time.
The top keywords reveal the strategy: 'pill identifier' (59K), 'drug interaction checker' (30K), and 'jardiance' (93K) aren't brand terms—they're problem-solving queries. Drugs.com isn't building a brand; it's intercepting medical curiosity at the moment of need. The 68% traffic from undefined countries suggests either tracking limitations or a truly global audience that values English-language medical information.
- Domain authority is their true product—7.1M backlinks create an insurmountable SEO moat
- Utility over community: 20M visits with minimal social presence
- Revenue-per-employee ($243K) rivals SaaS companies, not media sites
- HSTS is the only tech stack mentioned—this is a content business, not a tech product
The Unsexy Winner
Drugs.com proves that in health tech, utility beats innovation. While others chase features, they own the search results—and that's a moat that can't be copied.
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5 keywordsHow is Drugs's SEO?
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Reviews (10)
On olanzapine 2 days
On olanzapine 2 days Where is all this positive energy coming from? Will update with how much weight gain
Take reviews with a grain of salt.
I just want to say first that alot of reviews on drugs.com are from people who just started taking a medication a few weeks ago or a few months ago, I would take these with a grain of salt. You should pay more attention to the reviews from long term users, at least a year in my opinion. Yes, medications affect everyone differently. Sometimes they do start working right away and change people's lives for the better. That's great! BUT I've had side affects start to show up from medications after 6 months to almost 1.5 years. Some were pretty nasty. I've also seen others reviews on trustpilot about them only showing good reviews for medications and it does seem that way for most of them, especially since that is the majority of the reviews you see first.
Rybellsus 14mg tablets
I'm on 14 mg of Rybellsus tablets at least 30 minutes before food, I might three or four pounds, my blood sugars haven't been brilliant, it hasn't done much to stop my cravings and still feeling hungry, I was on 3mg of Trulicity that really helped with my blood sugar levels until it was in short supply and no longer available, been on Rybellsus for about 3 months, it not very effective for my diabetic control, my wife on same medication hasn't been brilliant, my wife starting on Monjouro injection and I'm going to do the same, I think Rybellsus doesn't work and should be withdrawn.
They need to filter their ads
The website itself is a really invaluable public information resource, it’s the only place I know where I can conveniently check drug interactions and feel safe. Today I just had this really weird and bad experience, enough for me to want to write this review. They run ads on their page of course to monetize it. I don’t know but it might be google ads. I was just scrolling along and I see this really weird ad, there’s like disgusting amount of what looks to be foot fungus or some kind of necrotic, uncontrollable growth. To see that just flash by unexpected while you think you’re on a medical website for neutral information genuinely bugged me emotionally. It was one of those really weird ads where you are not even sure why the ad appears to be such poor quality, it’s almost like a surreal ad. There’s the foot, a huge vine of garlic, and then a skeleton clutch its neck in red, indicative of spinal pain. It’s for some herbal remedy company called Nuubu. I keep scrolling and they have 4, 5 ads like this. It’s just something about how surreal, nonsensical, intrusive, out of place, and viscerally disgusting these ads are that made me feel like there was something wrong here. They do not seem to have filtered ads where they only show good sensible professional stuff. It’s like a seemingly medical website without oversight since they’re showing what I consider to be really unprofessional, out of place and actually bothersome ads. They really should fix this.
Useful site for information but slow at…
Useful site for information but slow at reviewing reviews or simply not making them live. I have reviewed multiple treatments on their site and only a few got made public which idk why because they dont contain swearing or anything? i would say thats the only bad side, slow speeds for reviews posted being made live.
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Technology Stack
drugs.com uses 1 technologies across their website including HSTS.
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Traffic & Audience
drugs.com receives approximately 20.2M monthly visitors and ranks #3,034 globally. The website has a bounce rate of 59% with visitors viewing an average of 2.3 pages per visit. Users spend an average of 1:43 on the site.
The majority of drugs.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about drugs.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit drugs.com directly at https://drugs.com.