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dryk.dk
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dryk.dk

15 technologies
VerifiedGrowingVisit7.9K/mo$3M1615 Tech1 Leads
Deep Dive

Dryk: The Danish Oat Milk Disruptor

How a 16-person team built a $2.6M plant-based empire on barista-grade oat milk.

In a market saturated with global giants, Danish startup Dryk is proving that niche perfection beats broad mediocrity. They aren't just selling plant-based milk; they are engineering the perfect foam for your morning cappuccino.

$2.6M
Annual Revenue
16
Employees
7.9K
Monthly Visits
49%
Organic Traffic

"Dryk isn't competing on volume; they're competing on viscosity. Their 'Havrebarista' is engineered specifically to outperform dairy in the critical moment of extraction."

The Barista-First Strategy

While competitors chase the grocery aisle, Dryk targets the espresso machine. Their flagship product, 'Havrebarista,' is formulated to withstand high heat and steam without splitting—a technical feat that locks in professional partnerships and premium consumer loyalty.

Niche SEO Domination

With only 7,939 monthly visits, Dryk isn't playing the volume game. They rank for high-intent, low-competition keywords like 'chiagrød med havremælk.' This signals a highly targeted audience: home baristas and health-conscious consumers looking for specific culinary solutions, not generic substitutes.

The company's digital footprint reveals a classic bootstrapped efficiency. With a tech stack utilizing jQuery and Tailwind CSS, they prioritize function over flash. Their traffic is split 50/50 between organic search and direct visits, suggesting strong brand recall—users aren't stumbling upon Dryk; they are seeking it out.

  • Product-Market Fit: Specialized 'Barista' formula solves a specific pain point (foam stability).
  • Efficient Growth: $162k revenue per employee indicates lean operations and high margins.
  • Local Loyalty: 100% traffic from undefined (likely Denmark) suggests deep domestic penetration before global scaling.
Does not compete on price with mass-market oat milk.
Owns the 'specialty coffee' sub-niche.
No global distribution network visible.
High Trustpilot rating (4.3/5) validates product quality.
Limited keyword breadth (avoids generic 'oat milk' battle).
Direct-to-Consumer (DTC) model likely protects margins.

The Verdict: Quality Over Scale

Dryk proves that in the plant-based revolution, the winners might not be the biggest, but the most specialized.

What tech stack does Dryk use?

22 detected
Programming Languages1
Web Standards2
JavaScript Libraries3
Tracking & Analytics7
G
Google Analytics
G
Google Tag Manager
G
Google Tag Manager
G
Google APIs
G
Google Analytics
G
Google DoubleClick
T
Tracking Pixel

How much traffic does Dryk get?

Traffic & Engagement

7.9K
Monthly Visits
2.2
Pages/Visit
2:09
Avg. Duration
25%
Bounce Rate
Monthly Traffic Trend+215%
2.5K
Oct 2025
Oct
6.2K
Nov 2025
Nov
7.9K
Dec 2025
Dec

Traffic Sources

Search
49%
Direct
31%
Social
7%
Referrals
11%
Email
0%
Paid
2%

Where is Dryk's audience located?

🌍100.0%

What keywords does Dryk rank for?

5 keywords
1chiagrød med havremælk120 vol
2invester i dryk og den plantebaserede fremtid, juli 2025 artikel100 vol
3dryk90 vol
4pudding56.6K vol$0.50
5oat milk32.2K vol$0.54

How is Dryk's SEO?

Open Graph Image

OG Image preview
og:image

https://dryk.dk/wp-content/uploads/2025/03/DRYK-UK_logo_hvid_RGB-1.png

Meta Tags

title28 chars

Forside - 100% plantebaseret

description140 chars

Dryk er plantedrikke af høj kvalitet. Vores havrebarista er udviklet specielt til din kaffe, både i hjemmet og til professionelle baristaer.

og:title

Forside

languageDA-DK

Schema Types

Unknown

Who works at Dryk?

Loading leads...

What do customers think of Dryk?

DRYK ApS

DRYK ApS

4.3
93 reviews
✓ Claimed

Categories

Milk Delivery Service#undefined

Activity & Engagement

Reply Rate
0%
Avg. Reply Time
0.0 days
Claimed Date
3/12/2020

Contact Information

Phone:71774980
Address:
Havnen 39
Køge, DK

Reviews (1)

Filter by rating:
Mar vall-llosera
4/9/2020
🇩🇰 Denmark1 reviewsBasicLink
Fantastik fløde for min cappuccino!!

Fantastik fløde for min cappuccino!! It has the perfect consistency to eat with cereal. I normally add some chocolate or sugar but I did not add any extra flavour since it was delicious alone. We are big fans of it. The foam is also thick which normally it is difficult to get from plant based product’s even tho you have a foamer.

Company Response4/9/2020

Dear Mar vall-llosera We are excited to know that you have the same impression of our products that we have. Thank you! Kind regards, Christian / Team Dryk <3

Frequently Asked Questions about Dryk

What is Dryk's Revenue?
Dryk generates approximately $3M in annual revenue. With 16 employees, that's $162,000 per employee.
What does Dryk do?
Dryk er plantedrikke af høj kvalitet. Vores havrebarista er udviklet specielt til din kaffe, både i hjemmet og til professionelle baristaer.
How fast is Dryk growing?
Dryk employee count has changed by -16% year over year.
What technologies does Dryk use?
Dryk uses 15 technologies across their website including Fonts, Programming Languages, CMS. Key technologies include Font Awesome, Google Fonts, PHP, WordPress.
Who are Dryk's competitors?
Dryk's main competitors include Schmieding Produce, Skratch Labs, MycoTechnology, CANarchy Craft Brewery Collective, Pod Pack Intl. These companies operate in similar markets and compete for the same customer base.
What do customers think of Dryk?
Dryk has a Trustpilot score of 4.3 out of 5 (4 stars) based on 93 customer reviews.

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About dryk.dk

Dryk er plantedrikke af høj kvalitet. Vores havrebarista er udviklet specielt til din kaffe, både i hjemmet og til professionelle baristaer.

Company Overview

dryk.dk
Website
#2,422,054
Global Rank
7.9K
Monthly Visitors
15
Technologies
1+
Employees

dryk.dk Social Media

Contact dryk.dk

Technology Stack

dryk.dk uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.

Fonts

Font Awesome, Google Fonts

Programming Languages

PHP

CMS

WordPress

Analytics & Marketing

Google Tag Manager, Google Analytics

Performance

Lazy Loading, Priority Hints

Web Standards

Twitter Cards, RSS

Traffic & Audience

7.9K
Monthly Visits
25%
Bounce Rate
2.2
Pages/Visit
2:09
Avg. Duration

dryk.dk receives approximately 7.9K monthly visitors and ranks #2,422,054 globally. The website has a bounce rate of 25% with visitors viewing an average of 2.2 pages per visit. Users spend an average of 2:09 on the site.

The majority of dryk.dk's traffic comes from .

Frequently Asked Questions

What is dryk.dk?
Dryk er plantedrikke af høj kvalitet. Vores havrebarista er udviklet specielt til din kaffe, både i hjemmet og til professionelle baristaer.
What technologies does dryk.dk use?
dryk.dk uses 15 technologies including Font Awesome, Google Fonts, PHP, and 9 more. View the full tech stack analysis above.
How do I contact dryk.dk?
You can contact dryk.dk via email at [email protected].
What are dryk.dk's social media accounts?
dryk.dk is active on facebook, instagram. You can find links to all their social media profiles in the social section above.
How popular is dryk.dk?
dryk.dk receives approximately 7.9K monthly visitors and ranks #2,422,054 globally. Traffic is growing by 27.7% month-over-month.

Related Searches

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This page provides publicly available information about dryk.dk. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit dryk.dk directly at https://dryk.dk.