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Duffy: The Boutique Powerhouse
A 14-person team generating $7.5M in revenue through elite design services
In a world obsessed with scale, Duffy is playing a different game entirely. With just 14 employees, this boutique design firm is generating $7.5M in revenue—a staggering $535K per employee. This isn't a high-growth SaaS unicorn; it's a masterclass in high-value service execution.
"Duffy proves that in the service economy, focus beats scale every single time."
The Efficiency Play
Duffy's revenue-per-employee ratio ($535K) crushes the industry average for design firms (typically $150-200K). This suggests they're not competing on price—they're capturing massive value by solving complex problems for premium clients. With 47% direct traffic, they're building a brand that clients seek out, not just stumble upon.
The Partnership Model
The leadership structure reveals their strategy: Partners like Bridget Duffy (GM), Nancy Kullas, and Joseph Duffy (Creative) are deeply embedded. This isn't a faceless agency—it's a collective of principals who own the relationship. The 28% organic traffic suggests they're building thought leadership, not just chasing RFPs.
Their tech stack (Next.js, React, Tailwind) tells the story of a modern, agile operation. They're not just designing interfaces; they're building production-ready systems. The presence of Cal.com for scheduling signals a frictionless client experience—no gatekeepers, just direct access to senior talent.
- Premium positioning: No commoditized work, only high-value design strategy
- Founder-led sales: Partners are the face of the business
- Modern stack: Next.js and React for delivery, not just mockups
- Brand moat: 47% direct traffic means clients come to Duffy, not agencies
The Unsexy Billion-Dollar Model
Duffy isn't building for a 10x exit—they're building for decades of profitable relevance. In an era of bloated SaaS valuations, this is the quiet revolution: small, elite, and wildly profitable.
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About duffy.com
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Technology Stack
duffy.com uses 10 technologies across their website including Google Maps, Adobe Fonts, WordPress, and more.
Maps
Google Maps
Fonts
Adobe Fonts
CMS
WordPress
Cloud & Hosting
Cloudflare
Scheduling
Cal.com
UI Libraries
Ant Design
Traffic & Audience
duffy.com receives approximately 2.7K monthly visitors and ranks #5,905,201 globally. The website has a bounce rate of 42% with visitors viewing an average of 1.9 pages per visit. Users spend an average of 0:34 on the site.
The majority of duffy.com's traffic comes from .
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