dunebrook.org
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Dunebrook: The Silent Guardian of Northwest Indiana
A $5.6M operation protecting children with a surprisingly lean digital footprint
In the quiet corridors of Northwest Indiana, a $5.6M nonprofit is quietly rewriting the script for child advocacy. Dunebrook isn't chasing viral trends or SEO dominance; they're solving the hard problem of protecting vulnerable children in LaPorte and Porter counties. While their website traffic is modest, their impact is measured in lives saved, not page views.
"Their SEO is terrible—and that's actually a sign they're focused on the right things."
The Anti-Growth Strategy
With only 2,054 monthly visits and a global rank of #7.9M, Dunebrook's digital presence is intentionally minimal. Their top keywords aren't about child advocacy—they're about '100th day of school' calculations. This reveals a critical insight: they're not optimizing for search engines, they're optimizing for human connection. Their 30% organic traffic suggests they're discoverable when needed most, not chasing clicks.
The Human Infrastructure
62 employees serving Northwest Indiana's most vulnerable children. That's roughly one staff member for every 50,000 residents in their service area. Unlike tech companies optimizing for revenue per employee, Dunebrook's $5.6M revenue funds deep community roots. Their team structure—featuring dedicated roles for grants, program directors, and volunteer coordination—shows a mature organization built for sustainability, not scale.
The tech stack tells a story of practicality over flash. jQuery, Bootstrap, and Tailwind CSS form the foundation—battle-tested technologies that prioritize reliability over cutting-edge frameworks. No React, no Vue, no complex single-page applications. This is a website built to function, not to impress Silicon Valley. The inclusion of RSS feeds and Twitter Cards suggests they understand basic digital distribution without over-engineering it.
- 62 employees managing $5.6M revenue (≈$90K per employee) suggests lean operations
- Top keywords are unrelated to their mission—proving they don't chase SEO vanity metrics
- Social presence across 4 platforms with minimal cross-posting suggests authentic community building
- Tech stack prioritizes reliability over trends (jQuery + Bootstrap foundation)
The Anti-Startup Nonprofit
Dunebrook proves impact doesn't require scale, SEO mastery, or Silicon Valley funding. Sometimes the most powerful organizations are the ones quietly doing the work, measured in lives changed rather than metrics optimized.
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Advocating for & Protecting Children in Northwest Indiana
Based in Michigan City, IN, Dunebrook serves surrounding counties with programs & resources for child advocacy and child abuse intervention & prevention.
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About dunebrook.org
Based in Michigan City, IN, Dunebrook serves surrounding counties with programs & resources for child advocacy and child abuse intervention & prevention.
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dunebrook.org uses 16 technologies across their website including YouTube Embed, Font Awesome, reCAPTCHA, and more.
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YouTube Embed
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reCAPTCHA
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PHP
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WordPress
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Traffic & Audience
dunebrook.org receives approximately 2.1K monthly visitors and ranks #7,996,437 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.6 pages per visit. Users spend an average of 0:30 on the site.
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