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Durchblicker: Austria's $10M Comparison Engine
How a bootstrapped fintech built a 500K monthly visit powerhouse without VC funding
In a market dominated by global giants, Durchblicker quietly built an Austrian financial comparison empire that generates $10.7M annually from 861,000 monthly visitors. This isn't a VC-backed rocket ship—it's a disciplined, profitable machine that understands local markets better than anyone.
"They don't compete on brand—they compete on intent. When someone searches 'kreditrechner,' Durchblicker is the answer."
The SEO Fortress Strategy
Durchblicker's traffic split reveals their genius: 51% organic search vs 42% direct. That 42% direct number is telling—it means users come back. They've built brand equity without spending millions on ads. Their keyword strategy is surgical: 'durchblicker' alone drives 22,660 monthly searches, while 'kreditrechner' captures another 20,830. They own the comparison intent.
The Austrian Moat
With 94.5% of traffic from Austria (the 'undefined' in the data), Durchblicker has built an impenetrable local fortress. They don't try to be global—they own their backyard. This focus allows them to navigate Austria's specific regulatory landscape for insurance, energy, and financial products. Their 82 employees aren't spread thin; they're concentrated where it matters.
The tech stack tells a story of modern efficiency: Next.js for performance, Tailwind CSS for rapid development, and Klarna integration for payments. They're not reinventing the wheel—they're using proven tools to move fast. The PWA implementation suggests they're thinking mobile-first, critical when users compare tariffs on the go.
- Revenue per employee: ~$130K—highly efficient for a comparison platform
- 5.9M backlinks: They've built a link profile that rivals major publishers
- Trustpilot 4.5/5 with 3,956 reviews: Social proof is their conversion engine
- Bootstrapped or lightly funded: No mention of VC rounds in the data
The Unsexy Billion-Dollar Playbook
Durchblicker proves that dominating a specific market with ruthless SEO focus and product excellence beats chasing VC unicorn status every time.
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5 keywordsHow is Durchblicker's SEO?
Open Graph Image
https://durchblicker.at/res/img/og/savings-slogan/extended.png
Meta Tags
durchblicker - Versicherungen, Strom, Kredit, Internet & Handy Tarife
Jetzt online vergleichen & abschließen. Sparen Sie mit den Vergleichsrechnern für Versicherungen, Strom & Gas, Handytarif & Internet, Kredit, Sparen & Konto.
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Durchblicker
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Reviews (20)
About the customer service
It’s excellent. Contact them and the team responded promptly, professionally and friendly. Was happy to see that they were willing to help
Thank you very much for your review! We are very pleased that you shared your positive experience with us. Should you have any questions or requests, our service team is happy to help!
Everything was easy to understand and…
Everything was easy to understand and easy to compare different offers. Buying the product I needed was also straightforward and simple.
Thank you very much for your review! We are very pleased that you shared your positive experience with us. If you have any questions or requests, our customer service team will be happy to help!
Very easy to set up a contract
Very easy to set up a contract Everything is transparent Their score is very clear and easy to interpret
Fast & easy
Fast & easy, took me 10 minutes to find the best offer for me and insure my vehicle.
Dear customer, thank you for your kind feedback! We're trying our best to make the process as easy as possible for everyone. Please feel free to contact us, if you need some more help or informations in the Jungle of Insurances. Kind regards, your Durchblicker Service Team
Fast and easy
Fast and easy
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About durchblicker.at
Jetzt online vergleichen & abschließen. Sparen Sie mit den Vergleichsrechnern für Versicherungen, Strom & Gas, Handytarif & Internet, Kredit, Sparen & Konto.
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Technology Stack
durchblicker.at uses 13 technologies across their website including Cloudinary, HSTS, Sentry, and more.
Media
Cloudinary
Security
HSTS
Error Tracking
Sentry
E-commerce & Payments
Klarna
A/B Testing
VWO
Analytics & Marketing
Google Analytics
Traffic & Audience
durchblicker.at receives approximately 861.1K monthly visitors and ranks #50,469 globally. The website has a bounce rate of 36% with visitors viewing an average of 4.6 pages per visit. Users spend an average of 4:14 on the site.
The majority of durchblicker.at's traffic comes from undefined, undefined, .
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This page provides publicly available information about durchblicker.at. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit durchblicker.at directly at https://durchblicker.at.