e-trailer.nl
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E-Trailer: The OBD-II for Your Camper
A 23-person team is digitizing the €30B European caravan market with IoT sensors and a mobile app.
While the automotive industry embraced telematics a decade ago, the €30 billion European caravan market remained stubbornly analog. Enter E-Trailer: a Dutch startup turning the 'dumb' trailer into a connected vehicle, one sensor at a time.
"They aren't selling hardware; they are selling peace of mind. That is the real product."
The Data Moat
E-Trailer's strategy is deceptively simple: attach sensors to the three pain points of towing—tires, gas, and weight. By aggregating data via their app, they create a sticky ecosystem. The revenue ($5.3M) suggests they have successfully monetized the hardware-to-software transition that eludes most IoT startups.
The 'Kabe' Effect
The SEO data reveals a fascinating insight: their top keyword isn't 'trailer sensors,' it's 'Kabe' (10.7k volume). This indicates they are likely capturing high-intent users looking for accessories for specific high-end caravan brands. They aren't just casting a wide net; they are intercepting owners of premium vehicles who demand premium data.
The tech stack (Tailwind, Vite, jQuery) suggests a pragmatic engineering culture—shipping fast using proven tools rather than chasing bleeding-edge hype. With 37% direct traffic, they possess high brand recall, a rarity for a hardware-enabled software company of this size.
- Hardware-enabled SaaS model with high recurring potential.
- Dominant search presence in the 'Kabe' ecosystem.
- Lean operations: ~$230k revenue per employee.
The Quiet Giant of Caravan Tech
E-Trailer proves that you don't need to be a unicorn to dominate a niche. You just need to digitize the analog faster than the giants.
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Maak kamperen veiliger en comfortabeler - E-Trailer
Bandenspanning meten, inhoud van de gasfles en watertank inzien, kogeldruk meten voor vertrek en meer! Via de handige E-Trailer app!
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About e-trailer.nl
Bandenspanning meten, inhoud van de gasfles en watertank inzien, kogeldruk meten voor vertrek en meer! Via de handige E-Trailer app!
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e-trailer.nl uses 18 technologies across their website including YouTube Embed, Font Awesome, Google Fonts, PHP, and more.
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e-trailer.nl receives approximately 9.3K monthly visitors and ranks #1,962,539 globally. The website has a bounce rate of 29% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:23 on the site.
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