earnest.com
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Earnest: The Data-Driven Lender Crushing Traditional Banks
A $316M-backed fintech redefining student and personal loans with 700K monthly visitors
Earnest isn't just another fintech—it's a precision-engineered financial platform that has quietly built a 700K monthly visitor empire in the hyper-competitive lending space. While traditional banks struggle with legacy systems, Earnest leverages data to offer rates that make incumbents sweat.
"Earnest's 59% direct traffic proves they've built a brand that customers actively seek out—not just click on via ads."
The High-Intent User Base
With 702K monthly visits and 59% direct traffic, Earnest attracts users who know exactly what they want. The keyword data reveals a sophisticated audience: 'earnest student loan refinance' (1,520 monthly searches) and 'earnest login' (1,030 searches) show high-intent users who are already engaged with the brand. This isn't traffic bought through aggressive PPC—it's organic demand for a product that delivers.
The Growth Engine
Earnest's $52.2M revenue with just 316 employees translates to ~$165K revenue per employee—exceptional for a fintech. Their $316.3M funding suggests investors see massive scalability. The 34% organic search traffic indicates a strong content and SEO strategy, while the 92.3% traffic concentration in one undefined country (likely the US) shows they're dominating their home market before expanding.
The tech stack tells a story of modern efficiency: Tailwind CSS for rapid UI development, Cloudflare for security and performance, and Cloudflare Turnstile for bot protection without user friction. This is a team that moves fast and prioritizes user experience—critical in a sector where trust is everything.
- Dominant in student loan refinance with 101K monthly searches for 'student loans'
- 59% direct traffic shows exceptional brand recall and customer loyalty
- Trustpilot score of 4.6/5 from 7,520 reviews proves customer satisfaction
- Lean operation: 316 employees generating $52.2M in revenue
Earnest isn't just competing—they're rewriting the rules
With $316M in funding and a 4.6/5 rating from 7,520 reviews, they've proven that data-driven lending wins. The question isn't whether they'll scale—it's how quickly traditional lenders will become obsolete.
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5 keywordsHow is Earnest's SEO?
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Reviews (20)
Very Easy and convenient
Very Easy and convenient. It came at a time when I needed assistance.
Lower rate and the end is in sight!
I originally made a phone call to Earnest to find out what the process entailed. The representative made the information so clearly understood that I called back and made the application. It was done very quickly. One concern I did have was whether it would negatively affect my credit score. The score only went down 3 points, which I can live with!
Very helpful.
Very helpful. Helped solve our email error.
Great customer service
Great customer service. Answer all of my questions very clearly.
I just love Earnest!!!
I just love Earnest!!!. I am so glad I switched my lender last year. Easy to refinance with no issues. The customer service is wonderful. I would definitely recommend!
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About earnest.com
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Technology Stack
earnest.com uses 3 technologies across their website including Cloudflare Turnstile, Cloudflare, Tailwind CSS.
Security
Cloudflare Turnstile
Cloud & Hosting
Cloudflare
CSS Frameworks
Tailwind CSS
Traffic & Audience
earnest.com receives approximately 702.8K monthly visitors and ranks #61,447 globally. The website has a bounce rate of 34% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 2:14 on the site.
The majority of earnest.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about earnest.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit earnest.com directly at https://earnest.com.