earthful.me
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Earthful: The 100% Plant-Based Bet
A 4-person team disrupting India's $6B supplement market with zero animal ingredients.
In a market saturated with whey and synthetic vitamins, Earthful.me is making a bold, binary bet: 100% plant-based, zero compromises. With just 4 employees and a unique supply chain, they are challenging the status quo of the Indian nutrition industry.
"They aren't just selling supplements; they are selling a sourcing philosophy where every vitamin is traced back to a plant source."
The Lean Machine
Earthful operates with extreme capital efficiency. Generating nearly $1M in revenue with a team of only 4 people implies a revenue-per-employee ratio of $225k—a metric that rivals established SaaS companies, not typically consumer goods. This suggests a heavy reliance on direct-to-consumer (DTC) channels and automated logistics, minimizing overhead while maximizing margins.
Traffic & SEO Dominance
With 291,107 monthly visits, Earthful is capturing significant intent. The fact that 50% of traffic is organic and 38% is direct indicates strong brand recall and SEO maturity. They aren't just buying ads; they are winning search. Ranking for 'plant protein supplements' and 'earthful protein' shows they own the niche vocabulary in a crowded market.
- Sourcing Challenge: Unlike competitors blending plant and synthetic vitamins, Earthful claims 100% plant-only sourcing—a complex supply chain feat in India.
- Tech Stack: Utilizing Vite, Tailwind, and PWA suggests a modern, fast, mobile-first experience critical for the Indian market.
- Niche Focus: They target specific gaps like 'teen supplements' and 'multivitamins' rather than just generic protein powders.
The industry tag lists them as 'finance,' which is likely a categorization error, but it highlights a critical reality: this is a capital-intensive play. Sourcing unique plant-based minerals requires upfront investment and supply chain mastery. With no listed funding, Earthful appears to be bootstrapped or operating on early revenue, making their $0.9M run rate a vital lifeline for inventory and R&D.
The Verdict: A High-Conviction Play
Earthful is proving that a 4-person team can disrupt a legacy industry by owning the narrative and the supply chain.
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Earthful | ONLY 100% Plant-based Nutrition Products
Earthful provides 100% Plant-based nutrition supplements, with unique formulations available in India for the very first time, where vitamins and minerals are sourced solely from Plants.
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About earthful.me
Earthful provides 100% Plant-based nutrition supplements, with unique formulations available in India for the very first time, where vitamins and minerals are sourced solely from Plants.
Company Overview
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Technology Stack
earthful.me uses 25 technologies across their website including Google Fonts, hCaptcha, HSTS, jsDelivr, and more.
Fonts
Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
CDN
jsDelivr
Cloud & Hosting
Amazon S3, Amazon Web Services, AWS CloudFront, Cloudflare
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
earthful.me receives approximately 291.1K monthly visitors and ranks #152,745 globally. The website has a bounce rate of 41% with visitors viewing an average of 3.0 pages per visit. Users spend an average of 3:19 on the site.
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