earthhero.com
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EarthHero: Scaling Sustainability Without Venture Capital
How a bootstrapped 18-person team built a $2.5M eco-commerce powerhouse.
In a world where greenwashing is rampant, EarthHero is cutting through the noise with radical transparency and a mission to make sustainable shopping effortless. This isn't a VC-backed unicorn; it's a profitable, bootstrapped machine proving that ethical commerce scales.
"EarthHero isn't just selling products; they're selling a vetted conscience, turning direct traffic into a loyal cult following."
The Trust Economy
With 61% of traffic coming directly to the site, EarthHero has achieved something most e-commerce brands dream of: high-intent, brand-loyal customers who don't need Google to find them. This 'direct-to-consumer' dominance indicates a community that trusts their specific curation over Amazon's convenience.
The Niche SEO Strategy
While they rank for their brand name, their organic growth is driven by hyper-specific, high-intent keywords. Terms like 'conditioner bar for curly hair' and 'paper ribbon rolls' reveal a strategy focused on capturing long-tail searches where competition is lower and conversion intent is sky-high. They aren't trying to beat Amazon on 'toothbrush'; they're winning on 'bamboo toothbrush with charcoal bristles'.
The tech stack tells a story of efficiency and modernity. Built on Vite and utilizing Tailwind CSS, the site is lightweight and fast—a necessity for retaining the 115,000 monthly visitors. The use of PWA (Progressive Web App) technology suggests a focus on mobile experience, bridging the gap between a native app and a responsive website without the overhead.
- Bootstrapped Profitability: Operating with $2.5M revenue and only 18 employees suggests lean operations and healthy margins.
- High Brand Recall: 'EarthHero' dominates search volume, accounting for the vast majority of branded traffic.
- Social Proof: A 3.6/5 Trustpilot rating with 54 reviews shows room for improvement in customer experience, but establishes baseline credibility.
The Anti-Amazon Playbook
EarthHero proves that in the age of algorithms, human curation and brand trust are the ultimate defensibility.
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5 keywordsHow is Earthhero's SEO?
Open Graph Image
http://earthhero.com/cdn/shop/files/earthhero-logomark-and-wordmark-blue_6aabe4f7-73da-44ef-9ce0-c85262d37de1.jpg?v=1662767270&width=1024
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Eco-Friendly & Sustainably Made Products
EarthHero wants to make sustainable shopping so easy everyone does it. Shop eco-friendly products on the one-stop shop for everyone who loves the planet!
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Reviews (20)
Shipping is quick and everything…
Shipping is quick and everything arrives in recyclable packaging definitely a win for a planet. The website is easy to navigate with a clean design that makes discovering eco friendly alternatives simple, even for sustainability beginners.
Awesome to have one site compiled with…
Awesome to have one site compiled with a large amount of products/business that are eco friendly to save the leg work! Nice to have access to reviews as well on products. #makeeverydayearthday
Great shop and experience
Great shop; glad I have this option.
Good company offering great products
Good company offering great products
The products you advertise are great
The products you advertise are great. It was very easy to order and I receive my order very quickly.
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About earthhero.com
EarthHero wants to make sustainable shopping so easy everyone does it. Shop eco-friendly products on the one-stop shop for everyone who loves the planet!
Company Overview
earthhero.com Social Media
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Technology Stack
earthhero.com uses 30 technologies across their website including Font Awesome, Google Fonts, hCaptcha, HSTS, Sentry, and more.
Fonts
Font Awesome, Google Fonts
Security
hCaptcha, HSTS, reCAPTCHA
Error Tracking
Sentry
Programming Languages
PHP
CDN
unpkg
Cloud & Hosting
AWS CloudFront, Cloudflare
Traffic & Audience
earthhero.com receives approximately 115.3K monthly visitors and ranks #245,556 globally. The website has a bounce rate of 45% with visitors viewing an average of 5.3 pages per visit. Users spend an average of 1:29 on the site.
The majority of earthhero.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about earthhero.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit earthhero.com directly at https://earthhero.com.