easyparcel.com
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EasyParcel: The 800K-Visit Paradox
High traffic, low trust. The logistics platform's explosive growth vs. its reputation problem.
In the crowded Southeast Asian logistics space, EasyParcel isn't just surviving—it's thriving on a paradox. With nearly 860,000 monthly visits and a $19.2M revenue engine, this WordPress-powered platform is a traffic magnet, yet it's drowning in a 1.9-star rating. This isn't a story of perfection; it's a case study in raw growth over polish.
"EasyParcel proves that in logistics, volume beats perfection. A 1.9-star rating on Trustpilot doesn't stop 800,000 monthly bookings—it just means the market is hungry for more."
The Traffic Anomaly
Here's the shocker: 64% of EasyParcel's traffic is direct. That's not SEO magic—it's brand loyalty. Users aren't discovering them; they're returning. The 18,080 monthly searches for 'easyparcel' confirm it. But the 32% organic traffic share, driven by high-volume keywords like 'parcel tracking' (124K searches), shows they're also capturing intent. The real question is why 74.7% of traffic comes from 'undefined' countries—a data blind spot that suggests either a technical tracking gap or a massive, unclaimed market.
The Trustpilot Paradox
With 94 reviews and a 1.9/5 rating, EasyParcel's reputation is in the gutter. Yet, revenue is $19.2M with just 70 employees—that's $274K per employee, a staggering efficiency ratio for a service business. The negative reviews likely stem from the inherent friction of parcel logistics (delays, damages, customer service), not the platform itself. For founders, this is a critical lesson: if your core product is a utility, you can survive poor UX as long as you're indispensable.
The tech stack is telling. WordPress, Tailwind CSS, Bootstrap, and Cloudflare—it's a pragmatic, cost-effective stack. No fancy custom CMS or AI-driven logistics engine. They're building on the shoulders of giants, focusing resources on integration and scale rather than reinventing the wheel. This is a company that prioritizes operational leverage over technical vanity.
- Direct traffic dominance (64%) signals strong brand recall and repeat usage.
- High revenue-per-employee ($274K) indicates lean, scalable operations.
- WordPress stack proves you don't need cutting-edge tech to build a $19M business.
- Trustpilot rating highlights a gap between user expectations and delivery reality.
The Logistics Playbook: Scale First, Polish Later
EasyParcel's model is a masterclass in capturing market share before perfecting the user experience. For investors and founders, it's a reminder: in commoditized services, being the easiest to find often beats being the easiest to use.
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5 keywordsHow is Easyparcel's SEO?
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https://ep-website-media.s3.ap-southeast-1.amazonaws.com/my/wp-content/uploads/2022/10/MY-OG-image.jpg
Meta Tags
EasyParcel | Delivery Made Easy
Compare 60+ Couriers & Send Parcel At The Best Rate | EasyParcel
The #1 parcel booking platform to book for Pos Laju, J&T, Pgeon, FedEx, TNT and many other domestic & international couriers. Book in 5 minutes and enjoy free pick up from your doorstep.
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Reviews (20)
Easyparcel platform definitely the…
Easyparcel platform definitely the best. It is user friendly which allow me to compare all courier options in one platform. Plus, the support team is very responsive and always helpful to my inquiries. Definitely highly recommended especially to small business out there
User-friendly platform and wide courier…
User-friendly platform and wide courier options make it great for small businesses and individuals. Highly recommended for hassle-free parcel delivery.
The bulk order easy to use and price…
The bulk order easy to use and price inexpensive.
Great Courier Price and Easy Booking
I used the platform for an urgent delivery as I need to deliver my parcel before my wedding day. But when I walked in to X courier branch, it was expensive. So I used EasyParcel and got way cheaper price. The booking also was very smooth. Will definitely use it again.
Great platform with many courier choices like hotel booking
Was using EasyParcel for years, glad that they are keep improving and getting more courier services on-board in one place. Despite some bad experiences with several couriers before that not under EasyParcel control, I can just easily filter & select my preferred courier. Recently added some international players & On-demand services, I can manage my different shipments all in one place.
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About easyparcel.com
Company Overview
Technology Stack
easyparcel.com uses 7 technologies across their website including Font Awesome, Google Fonts, HSTS, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Security
HSTS
CMS
WordPress
Cloud & Hosting
Cloudflare
CSS Frameworks
Bootstrap, Tailwind CSS
Traffic & Audience
easyparcel.com receives approximately 857.5K monthly visitors and ranks #46,082 globally. The website has a bounce rate of 40% with visitors viewing an average of 7.2 pages per visit. Users spend an average of 6:17 on the site.
The majority of easyparcel.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about easyparcel.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit easyparcel.com directly at https://easyparcel.com.