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easyparkgroup.com
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Arrive: The Quiet Giant of Urban Mobility
Why this $168M revenue player is the invisible engine of smart cities
While startups chase headlines, Arrive (formerly EasyPark Group) is quietly processing millions of daily transactions across 3,200+ cities. This isn't a parking app—it's the operating system for urban movement.
"Arrive doesn't sell parking spots—it sells cities the intelligence to manage movement itself."
The B2B Pivot That Changed Everything
What started as a consumer parking app has transformed into a B2B mobility infrastructure provider. Their current website reveals the shift: 'Smart mobility solutions for cities' isn't marketing fluff—it's their entire business model. With 831 employees and $168.7M in revenue, they're now selling SaaS solutions to municipalities and fleet operators, not just parking credits to drivers. The domain easyparkgroup.com itself signals this enterprise evolution.
The Traffic Paradox
Here's the fascinating contradiction: their monthly traffic (1,351 visits) seems shockingly low for a company of this scale. But this reveals their true nature—they're infrastructure, not a destination. With 43% organic and 37% direct traffic, their users don't browse; they transact. The low volume suggests a mature, focused B2B customer base rather than a mass-market consumer app. This isn't a traffic problem—it's a sign of product-market fit.
Their tech stack tells a similar story of scale and pragmatism. jQuery, Bootstrap, and Tailwind CSS might seem unglamorous for a $168M company, but it reveals a focus on reliability over flash. Google Analytics and Tag Manager are present, but there's no mention of advanced ML or AI infrastructure—because their value isn't in algorithms, it's in integration. They're the plumbing, not the faucet.
- Revenue model shifted from consumer transactions to B2B SaaS
- Traffic patterns suggest enterprise customers, not mass-market users
- Tech stack prioritizes reliability over innovation theater
- Low global rank (#12.8M) is actually a strength, not a weakness
The Invisible Infrastructure Play
Arrive wins by becoming the utility layer—unsexy, essential, and deeply embedded in city operations. Their low traffic isn't a bug; it's proof they've moved upstream from consumers to the systems that run our cities.
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Smart mobility solutions for cities | Arrive
Smarter cities start here. Arrive delivers all-in-one mobility solutions from parking and fleets to planning and public transport.
Smart mobility solutions for cities | Arrive
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About easyparkgroup.com
Smarter cities start here. Arrive delivers all-in-one mobility solutions from parking and fleets to planning and public transport.
Company Overview
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easyparkgroup.com uses 17 technologies across their website including HSTS, reCAPTCHA, Storyblok, Vercel, and more.
Security
HSTS, reCAPTCHA
CMS
Storyblok
Cloud & Hosting
Vercel
Privacy & Consent
OneTrust
Advertising
Microsoft Ads
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Traffic & Audience
easyparkgroup.com receives approximately 1.4K monthly visitors and ranks #12,859,907 globally. The website has a bounce rate of 46% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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