Easyturf.com is the digital front for FieldTurf Landscape, a company that has mastered the art of making premium artificial turf feel accessible. While the website promises backyard transformations, the real story is a $27M revenue engine operating in the shadows of the heavy industry sector.

"They don't need traffic. They need contractors."

The tech stack tells a story of efficiency over flash. jQuery, Tailwind CSS, and Bootstrap suggest a functional, lightweight site built for speed and compatibility, not for flashy animations. They're not optimizing for dwell time; they're optimizing for lead generation. The social profiles (Twitter, LinkedIn, Instagram) serve as credibility signals rather than engagement engines. When you're selling turf for NFL stadiums, you don't need viral TikTok videos—you need a solid LinkedIn presence and a professional Twitter feed.

• Revenue is likely driven by B2B wholesale and commercial installation contracts, not direct-to-consumer sales.
• The '0 visits' metric is a misnomer; their traffic is high-intent and offline, likely routed through dealer portals.
• Brand authority from NFL partnerships creates a moat that generic SEO cannot penetrate.
• The website is a brochure for a sales team, not an e-commerce storefront.