ebenezercares.org
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The $800M Senior Living Giant You've Never Heard Of
Ebenezer's quiet dominance in senior care, powered by 120 locations and a surprising digital strategy
While tech startups chase hypergrowth, a 120-location senior care empire operates quietly in the Midwest, generating $815M annually with a mission that feels almost radical in its simplicity: 'Everyone Deserves Community.' This is the story of Ebenezer, Minnesota's largest senior living provider, and its unexpected digital playbook.
"In an industry where trust is everything, Ebenezer's digital footprint is surprisingly modest—but strategically intentional."
The Organic Search Paradox
Ebenezer's traffic breakdown reveals a fascinating pattern: only 28% comes from organic search, while 47% arrives directly. This isn't weakness—it's brand strength. Their top search term 'ebenezer' alone commands 22,130 monthly searches, indicating massive unaided awareness. Yet they're not optimizing for 'senior living near me' keywords, suggesting a strategy built on referral networks and community presence rather than SEO gaming.
The Community-First Digital Bridge
Their H1 tag—'Everyone Deserves Community'—isn't just marketing fluff. With 17 tracked technologies including Tailwind CSS, Bootstrap, and strategic use of Clarity analytics, Ebenezer's site prioritizes accessibility over flash. The blog and careers pages aren't afterthoughts; they're the digital front door for a workforce of 2,158 and a community of thousands of seniors. Their YouTube presence (@ebenezer6122) and LinkedIn company page show they understand that senior care is a people business that happens online.
What's particularly telling is their tech stack's simplicity: no complex CMS, no heavy marketing automation. Just clean, functional tools—Google Analytics, Tag Manager, Cloudflare, and HSTS for security. This reflects a philosophy: technology should serve the mission, not distract from it. Their global rank of #2,984,291 might seem low, but for a regional healthcare provider focused on Minnesota and six neighboring states, it's precisely the right scale.
- Dominant regional player with 120+ locations, yet digitally understated
- Strong direct traffic (47%) indicates powerful brand recognition and referral networks
- Minimal SEO focus—'ebenezer' outperforms all service-related keywords 10:1
- Modern but conservative tech stack prioritizing reliability over innovation
- Active on 4 social platforms, but content appears community-focused rather than growth-hacking
The Anti-Startup Success Story
Ebenezer proves that in senior care, physical community and trust beat digital scale every time
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Open Graph Image
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Meta Tags
Ebenezer Senior Living & Management Services
Find a community or propose a new location. The largest senior living provider in MN, Ebenezer has over 120 locations across 6 states.
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About ebenezercares.org
Find a community or propose a new location. The largest senior living provider in MN, Ebenezer has over 120 locations across 6 states.
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Technology Stack
ebenezercares.org uses 17 technologies across their website including Adobe Fonts, HSTS, Cloudflare, and more.
Fonts
Adobe Fonts
Security
HSTS
Cloud & Hosting
Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Google Ads, Facebook Pixel
Customer Support
Zendesk
Traffic & Audience
ebenezercares.org receives approximately 6.3K monthly visitors and ranks #2,984,291 globally. The website has a bounce rate of 35% with visitors viewing an average of 2.0 pages per visit. Users spend an average of 0:56 on the site.
The majority of ebenezercares.org's traffic comes from .
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