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The Speed Dealer: eBlock's 62% Direct Traffic Moat
Why this $175M vehicle auction platform owns the dealer-to-dealer relationship
In a market obsessed with consumer-facing platforms, eBlock built a fortress by moving at the speed of wholesale. They don't just sell cars—they move metal faster than anyone else, commanding a 62% direct traffic share that screams brand dominance in a fragmented industry.
"62% direct traffic isn't a metric—it's a moat. When dealers type 'eblock.com' directly, they're not shopping around. They're already home."
The Speed Advantage
eBlock's core promise—'moves at the speed of your business'—isn't marketing fluff. With 135K monthly visits and a #173K global rank, they've captured the critical dealer-to-dealer segment. The 32% organic search traffic reveals they're still growing, but the 62% direct traffic shows they've become the default tool for wholesale professionals who need speed over price comparison.
The Dealer-to-Dealer Fortress
Unlike consumer platforms, eBlock speaks exclusively to dealer language. The top keywords—'eblock login' (720 monthly searches) and 'ebloc login'—tell the story: users aren't discovering eBlock, they're returning to it. This is a transactional platform, not a discovery engine. The VP structure (Greg Price, Kelly Kimball, Stacey White) reveals a mature operation focused on operations and culture, not just growth.
The tech stack is pragmatic, not flashy. Tailwind CSS, Bootstrap, and Swiper suggest a mobile-first interface optimized for speed. Google Analytics, Tag Manager, and Facebook Pixel show sophisticated conversion tracking. But the real insight? They're not over-engineering. No complex AI, no blockchain—just solid tools to move metal faster. This is a product built by people who understand wholesale vehicles, not tech investors chasing buzzwords.
- 62% direct traffic proves product-market fit in a niche where discovery is secondary to utility
- 425 employees on $175M revenue suggests ~$412K revenue per employee—efficient for a B2B platform
- Top keyword 'eblock' (5,520 monthly volume) dominates branded search, leaving little room for competitors
- The 'undefined' country traffic (93.8%) likely represents US dominance in the wholesale vehicle market
The Unsung B2B Behemoth
While everyone chases consumer disruption, eBlock quietly built a $175M machine where 62% of users come directly. This isn't a startup—it's the operating system for wholesale vehicles.
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EBlock | Buy and Sell Inventory in Less Time
The only online dealer-to-dealer auction that moves at the speed of your business. We help dealers connect land and technology to move metal faster, wherever and whenever.
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About eblock.com
The only online dealer-to-dealer auction that moves at the speed of your business. We help dealers connect land and technology to move metal faster, wherever and whenever.
Company Overview
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Technology Stack
eblock.com uses 19 technologies across their website including Google Fonts, Okta, HSTS, and more.
Fonts
Google Fonts
Authentication
Okta
Security
HSTS
Cloud & Hosting
Amazon Web Services, AWS CloudFront
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads, Facebook Pixel
Traffic & Audience
eblock.com receives approximately 135.6K monthly visitors and ranks #173,197 globally. The website has a bounce rate of 30% with visitors viewing an average of 16.3 pages per visit. Users spend an average of 9:43 on the site.
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