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The Rehabilitation Playbook: Inside ec-rehab.com
How a 124-person team built a $33.5M healthcare powerhouse without relying on digital traffic.
While most healthcare startups obsess over SEO and viral marketing, ec-rehab.com is building a $33.5M empire the old-fashioned way: through relentless clinical excellence and strategic partnerships. They don't need your clicks—they need your referrals.
"In healthcare, trust isn't built on backlinks—it's built in the operating room and the therapy suite."
The Clinical Leadership
With Whitney Woodward and Sherri Williams leading Rehabilitation Services, and Meredith Layman heading Clinical Counseling, ec-rehab.com has built a leadership team that speaks the language of hospitals, not hype. This isn't a tech company pretending to be healthcare—it's healthcare that happens to use technology.
The Revenue Engine
At $33.5M in revenue with 124 employees, that's roughly $270K per employee—a strong ratio for healthcare services. The absence of public traffic data isn't a weakness; it's proof of a B2B model that bypasses the consumer funnel entirely. Their 'customers' are hospitals, not patients.
The tech stack reveals a pragmatic approach: jQuery, Swiper, Tailwind CSS, and Bootstrap. No flashy React frameworks or blockchain experiments. This is a site built for function, not show—likely a marketing hub to support their sales team rather than a primary acquisition channel. The LinkedIn Insight Tag tells the real story: they're tracking referral sources, not chasing organic search volume.
- Bypasses the consumer marketing rat race entirely
- Uses technology as an enabler, not a differentiator
- Leverages clinical leadership for credibility and referrals
- Maintains a lean, high-revenue-per-employee model
The Anti-Startup Playbook
ec-rehab.com proves that in healthcare, deep expertise and reliable execution beat digital disruption every time. They're not playing the growth game—they're playing the long game.
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About ec-rehab.com
Company Overview
Technology Stack
ec-rehab.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
Fonts
Font Awesome, Google Fonts
Programming Languages
PHP
CMS
WordPress
Advertising
LinkedIn Insight Tag, Facebook Pixel
Analytics & Marketing
Google Analytics
Performance
Lazy Loading, Priority Hints
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This page provides publicly available information about ec-rehab.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit ec-rehab.com directly at https://ec-rehab.com.