ech.asn.au
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ECH: The $161M Aged Care Giant You've Never Heard Of
A deep dive into Australia's quiet health tech leader dominating the home care market.
While Silicon Valley chases the next unicorn, Australia's ECH has quietly built a $161.7M empire in aged care. This isn't a startup; it's a 479-person institution redefining what independent living looks like for seniors.
"ECH isn't selling retirement units; they're engineering independence for an aging population."
The Invisible Giant
With 479 employees and $161.7M in revenue, ECH operates at a scale most health tech startups dream of. Yet their digital footprint is surprisingly modest—12.3K monthly visits with 60% coming from organic search. This isn't a company chasing vanity metrics; they're focused on serving a specific, high-need demographic that doesn't live on social media.
The Traffic Paradox
Here's the fascinating contradiction: ECH commands 13,650 monthly searches for 'ech' alone, yet their global rank sits at #1.8M. This suggests a captive, local audience that doesn't discover them through broad search—they're already the destination. The 210 monthly searches for 'ech retirement units for sale' reveal a transactional intent that's gold in the aged care space.
The tech stack tells a story of practicality over flash. jQuery, Bootstrap, and PWA capabilities suggest a team optimizing for reliability and accessibility over cutting-edge frameworks. Hotjar and Google Analytics show they're listening, but the lack of sophisticated marketing automation speaks to a business model that doesn't need to chase leads—it serves them.
- Dominates local search with 13.6K branded searches/month
- Revenue-per-employee ratio of $337K suggests operational efficiency
- Minimal digital footprint indicates a high-trust, referral-based business
- Tech stack prioritizes accessibility over innovation—smart for their demographic
The Anti-Startup Success Story
In a world obsessed with growth hacking, ECH proves that solving real problems for real people creates lasting value.
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Open Graph Image
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Meta Tags
ECH - Independent Aged Care
Get more out of life, with ECH. Discover ECH’s retirement living Adelaide and in-home care services, designed to help you live independently and confidently at home.
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About ech.asn.au
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Technology Stack
ech.asn.au uses 22 technologies across their website including UserWay, Google Maps, reCAPTCHA, and more.
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UserWay
Maps
Google Maps
Security
reCAPTCHA
Programming Languages
PHP
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WordPress
Cloud & Hosting
Cloudflare
Traffic & Audience
ech.asn.au receives approximately 12.3K monthly visitors and ranks #1,894,844 globally. The website has a bounce rate of 41% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 0:34 on the site.
The majority of ech.asn.au's traffic comes from .
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