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Ecochlor: The Invisible Guardian of the Oceans
How a $68M maritime tech company quietly dominates ballast water treatment
While you're scrolling through this screen, Ecochlor's systems are silently filtering millions of gallons of seawater across the global fleet. They've built a $68M business solving one of maritime's most critical invisible problems: aquatic invasive species.
"Ecochlor doesn't chase traffic—they chase compliance. In maritime, the best customers don't Google, they call."
The Problem They Actually Solve
Ballast water isn't just water—it's a global ecological threat. Ships take on water in one port and discharge it in another, carrying invasive species that cost the global economy billions. Ecochlor's proprietary systems eliminate this transfer entirely, not through filtration alone but through a unique combination of filtration and chlorine dioxide treatment. It's not sexy tech; it's essential tech.
The Revenue Paradox
Here's the fascinating contradiction: Ecochlor generates $68M annually with essentially zero web traffic. Their top search term—'ecochlorblue™ bwt msds'—gets 400 monthly searches, likely from compliance officers and engineers. This isn't a product discovery play; it's a regulatory compliance fortress. Their customers don't browse, they specify.
The maritime industry operates on long sales cycles and regulatory mandates. IMO Ballast Water Management Convention compliance isn't optional—it's law. Ecochlor's 233 employees aren't marketing to shipowners; they're engineering solutions that keep global shipping compliant. Their tech stack (jQuery, Tailwind, Bootstrap) suggests a pragmatic, functional approach to digital presence—information over conversion.
- Revenue per employee: ~$291K—exceptional for industrial tech
- Zero web traffic suggests direct sales dominance over digital acquisition
- Proprietary chlorine dioxide treatment differentiates from UV competitors
- CFO Chip Herzog oversees $68M in a capital-intensive industry
The Silent Giant Strategy
Ecochlor proves that in B2B infrastructure, the best market position isn't found on Google—it's written into maritime regulations. Their $68M revenue with zero digital footprint isn't a bug; it's the ultimate product-market fit signal.
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Ballast Water Treatment Systems | Ecochlor
Ecochlor has developed proprietary ballast water treatment systems that have been specifically designed to safely and economically eliminate the worldwide transfer of aquatic invasive species.
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About ecochlor.com
Ecochlor has developed proprietary ballast water treatment systems that have been specifically designed to safely and economically eliminate the worldwide transfer of aquatic invasive species.
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ecochlor.com uses 21 technologies across their website including Font Awesome, Adobe Fonts, reCAPTCHA, PHP, and more.
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ecochlor.com receives approximately 0 monthly visitors. The website has a bounce rate of 0% with visitors viewing an average of 0.0 pages per visit. Users spend an average of 0:00 on the site.
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