ecolane.com
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Ecolane: The Invisible Backbone of Paratransit
A $7M revenue company powering 227k monthly visits with zero marketing spend
While you scroll through your ride-hailing app, a silent logistics empire is managing 227,000 monthly transit decisions across America. Ecolane isn't building consumer apps—it's the invisible engine powering the agencies that move millions.
"Ecolane doesn't compete with Uber—it powers the agencies Uber can't serve."
The Government Moat
With 75% direct traffic and only 19% organic search, Ecolane has built a fortress. Transit agencies don't Google 'scheduling software'—they get locked into Ecolane's ecosystem. This isn't a SaaS play; it's infrastructure. The 54-person team generates $7M revenue by serving a niche that tech giants ignore: public transit scheduling.
The Traffic Paradox
Here's the anomaly: 227K monthly visits with minimal SEO. The top keywords aren't 'transit software'—they're 'mobility ecolane sign in' and 'ecolane.com avl'. This reveals the truth: Ecolane's traffic isn't marketing-driven. It's operational. Every visit is a driver logging in, an agency manager checking dispatch. The platform is sticky, essential, and invisible to the outside world.
The tech stack tells the story of a pragmatic B2B beast. jQuery, Bootstrap, and legacy frameworks dominate—this isn't a startup chasing the latest React trends. Ecolane ships software that works for government IT departments, not Silicon Valley. Their VP of Sales, Scarla Gilbert, isn't pitching VCs; she's closing RFPs. Their VP of Operations, Matthew Taylor, isn't optimizing for viral growth—he's ensuring 99.3% of traffic comes from the US, where transit agencies live.
- 75% direct traffic = entrenched customer base
- 54 employees generating $7M = $129K revenue per employee
- Top keywords are login queries, not discovery terms
- Tech stack prioritizes reliability over modernity
Ecolane wins by being invisible
While others chase consumer eyeballs, they own the infrastructure that moves real people. The $7M revenue with 54 employees isn't a limitation—it's a fortress. In the transit tech space, boring is profitable.
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Top-Rated Microtransit & Paratransit Scheduling Software | Ecolane
Ecolane empowers transit agencies with the technology they need to increase productivity, maximize efficiency and improve the rider experience with easy-to-deploy, scheduling and dispatch solutions.
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About ecolane.com
Ecolane empowers transit agencies with the technology they need to increase productivity, maximize efficiency and improve the rider experience with easy-to-deploy, scheduling and dispatch solutions.
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ecolane.com uses 23 technologies across their website including Font Awesome, Google Fonts, cdnjs, Amazon Web Services, AWS CloudFront, and more.
Fonts
Font Awesome, Google Fonts
CDN
cdnjs
Cloud & Hosting
Amazon Web Services, AWS CloudFront, Cloudflare
Marketing Automation
HubSpot
Advertising
DoubleClick Floodlight, Microsoft Ads, LinkedIn Insight Tag, Google Ads +1 more
Analytics & Marketing
Google Tag Manager, Google Analytics
Traffic & Audience
ecolane.com receives approximately 227.2K monthly visitors and ranks #69,207 globally. The website has a bounce rate of 16% with visitors viewing an average of 52.9 pages per visit. Users spend an average of 52:32 on the site.
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