ecolink.com
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Ecolink: The Unsung Industrial Supplier
A $15M chemical supplier thriving in a low-tech industry
While Silicon Valley chases AI unicorns, Ecolink quietly moves $15M worth of industrial solvents annually through a website that looks like it was built in 2010. This isn't a failure—it's a calculated strategy in a sector where trust beats UX.
"In industrial chemicals, a slick website is a liability—clients need MSDS sheets, not animations."
The B2B Reality Check
Ecolink's traffic is dominated by undefined sources (56.7%), revealing a fundamental truth: industrial buyers don't browse—they search for specific CAS numbers or product codes. Their top keyword 'mineral spirits' (7,870 monthly searches) isn't a brand play; it's a procurement officer typing exactly what they need. The 38% direct traffic is the real moat—repeat customers who've memorized the SKU.
The Compliance Moat
Ecolink's true product isn't chemicals—it's regulatory peace of mind. Every solvent is EPA & OSHA-compliant, a value proposition that justifies their existence. While competitors race to the bottom on price, Ecolink's government sales manager (Don Beck) and technical specialists (Kevin Jeffers) handle the paperwork that keeps factories running. This isn't e-commerce; it's compliance-as-a-service.
The tech stack tells the story: jQuery, Bootstrap, and Google Analytics—no React, no headless CMS, no A/B testing. They're not optimizing for conversion rates; they're optimizing for procurement workflows. The 34-person team isn't building software—they're building relationships with chemical buyers who care more about SDS sheets than site speed.
- Revenue per employee: ~$441K (efficient for industrial distribution)
- Traffic quality over quantity: 17.9K visits but focused on high-intent keywords
- No funding needed: Self-sustaining growth in a non-VC-adjacent market
- Niche dominance: Specialized in acetone, methylene chloride, and sodium hypochlorite
The Anti-Startup Success
Proof that boring businesses with deep moats beat hype cycles every time
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Industrial Degreasers, Chemicals & Solvents Online | Ecolink
Ecolink is a supplier of industrial degreasers, chemicals, organic solvents & parts washer solvents. All EPA & OSHA-compliant chemicals are available online!
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About ecolink.com
Ecolink is a supplier of industrial degreasers, chemicals, organic solvents & parts washer solvents. All EPA & OSHA-compliant chemicals are available online!
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ecolink.com uses 25 technologies across their website including AccessiBe, Font Awesome, Google Fonts, PHP, and more.
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PHP
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Traffic & Audience
ecolink.com receives approximately 17.9K monthly visitors and ranks #1,432,440 globally. The website has a bounce rate of 39% with visitors viewing an average of 1.8 pages per visit. Users spend an average of 1:03 on the site.
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