ecovery.de
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eCovery: The German Health Tech Betting on Prescriptions
A €6.5M revenue startup turning doctor's prescriptions into a digital back-pain solution
In a market saturated with wellness apps promising quick fixes, eCovery is taking the hard road: they require a doctor's prescription. This isn't a direct-to-consumer play—it's a B2B2C healthcare infrastructure play disguised as an app, leveraging Germany's strict reimbursement system to build a moat most competitors can't cross.
"They aren't fighting for user attention—they're fighting for doctor adoption, which is infinitely harder and infinitely more valuable."
The Patient Paradox
eCovery's traffic is a mirage of success. 14,864 monthly visits sounds modest, but the 1:1 ratio of organic to direct traffic (43% each) reveals a secret: these aren't random browsers. They're patients who have been prescribed the app by their doctor and are typing 'ecovery.de' directly into their browser. This is the hallmark of a true healthcare product—low volume, high intent, zero vanity metrics.
The Rezept Moat
While competitors chase app store rankings, eCovery is mastering the German 'Rezept' (prescription) workflow. Their keyword strategy is bizarrely specific: 'rezeptservice enovis' and 'm99.83 g' (a back pain diagnosis code). This isn't SEO for the masses; it's SEO for the 0.1% of users—doctors and patients—who understand the medical billing system. They've turned bureaucratic friction into a competitive barrier.
The tech stack tells a story of pragmatic engineering. Using jQuery and Bootstrap in 2024 isn't trendy, but it's reliable and fast to develop—critical for a healthcare app where stability trumps novelty. The presence of Tailwind CSS suggests a modern UI layer, but the core is battle-tested. They're building a hospital, not a startup playground.
- Revenue focus over user vanity: €6.5M from 14k monthly visitors = €437 revenue per visitor
- B2B2C model: Doctors prescribe, patients use, insurance pays
- Niche keyword dominance: Owning 'm99.83 g' and 'rezeptservice enovis' blocks competitors
- Team efficiency: 30 employees generating $6.5M = $216k revenue per employee
The Unsexy Billion-Dollar Play
eCovery isn't building a wellness app—they're building the digital infrastructure for German back-pain therapy. The 30-person team generating €6.5M proves that in healthcare, boring compliance beats viral growth every time.
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https://ecovery.de/wp-content/uploads/2022/11/mockup_home.png
Meta Tags
App auf Rezept bei Rückenschmerzen | eCovery
Gehen Sie Schmerzen im unteren Rücken mit eCovery flexibel an. Dann, wann es Ihnen passt. Jetzt als App auf Rezept verschreiben lassen. Kostenfrei.
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About ecovery.de
Gehen Sie Schmerzen im unteren Rücken mit eCovery flexibel an. Dann, wann es Ihnen passt. Jetzt als App auf Rezept verschreiben lassen. Kostenfrei.
Company Overview
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Technology Stack
ecovery.de uses 23 technologies across their website including Font Awesome, hCaptcha, HSTS, PHP, and more.
Fonts
Font Awesome
Security
hCaptcha, HSTS, Cloudflare Turnstile, reCAPTCHA
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PHP
CMS
WordPress
Caching
Varnish
E-commerce & Payments
WooCommerce
Traffic & Audience
ecovery.de receives approximately 14.9K monthly visitors and ranks #1,284,371 globally. The website has a bounce rate of 62% with visitors viewing an average of 3.5 pages per visit. Users spend an average of 5:19 on the site.
The majority of ecovery.de's traffic comes from .
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