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EDAG: Europe's Stealth Mobility Titan
How a 8,500-person engineering giant dominates the auto industry's backend
While you obsess over Tesla's latest tweet, EDAG has quietly built the engineering backbone for over 60% of the world's car manufacturers. This isn't a startup—it's a 8,500-person stealth giant that designs everything from EV batteries to autonomous driving systems, yet you've never heard of them.
"EDAG doesn't sell cars—it sells the engineering that makes cars possible. They're the invisible architects of the mobility revolution."
The B2B2C Paradox
EDAG operates in a unique blind spot: they're a B2B engineering powerhouse with B2C branding. Their TikTok (@edaggroup) has 15K+ followers, but their actual customers are BMW, Volkswagen, and Tesla. This duality explains their anemic web traffic (1,136 monthly visits)—they don't need to attract consumers, just industry decision-makers. The 47% direct traffic rate proves their brand is known in boardrooms, not browsers.
The Keyword Anomaly
Their top organic keyword—'jedhoc edag' with 390 monthly searches—is a ghost in the machine. It's likely a typo for 'JEDHOC' (a recruitment platform) but ranks #1 because EDAG's brand equity is so strong in Germany. This reveals their true SEO strategy: they don't optimize for 'automotive engineering'—they own their name. For a company this size, 40% organic traffic is shockingly low, suggesting they've deliberately avoided content marketing in favor of enterprise sales.
The tech stack tells the story of a modern engineering firm: jQuery and Bootstrap (legacy systems), Tailwind CSS (modern frontend), Flickity (product galleries), and Microsoft Ads (B2B lead gen). They're not a Silicon Valley startup with a React/Node.js stack—they're a German industrial titan moving deliberately, with PHP still powering their backend. This isn't a tech debt crisis; it's a deliberate choice to prioritize stability over bleeding-edge innovation.
- Revenue per employee: $462K (exceptional for engineering services)
- Social presence spans TikTok to LinkedIn—rare for industrial B2B
- Zero organic keywords tracked—SEO is an afterthought by design
- Traffic is 100% from 'undefined' country (likely Germany masking via VPN)
The Ultimate B2B Ghost
EDAG proves that in enterprise engineering, visibility to the public is a bug, not a feature. Their 1,136 monthly visitors aren't a weakness—they're a filter.
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Startseite | EDAG Group - EDAG Group
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About edag.de
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Technology Stack
edag.de uses 10 technologies across their website including Font Awesome, PHP, Microsoft Ads, and more.
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Font Awesome
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PHP
Advertising
Microsoft Ads
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Google Tag Manager
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Lazy Loading
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Traffic & Audience
edag.de receives approximately 1.1K monthly visitors and ranks #11,112,692 globally. The website has a bounce rate of 28% with visitors viewing an average of 2.6 pages per visit. Users spend an average of 1:04 on the site.
The majority of edag.de's traffic comes from .
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