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Edcor: The Hidden Engine of Corporate Education
How a 121-person firm powers tuition reimbursement for giants like FedEx and UPS
Edcor isn't selling software—it's selling retention. In a market obsessed with flashy HR tech, this company has quietly built a $21.8M business by managing the unsexy complexity of education benefits for corporate America.
"Edcor proves that in B2B, the most valuable companies often solve the most boring problems."
The B2B Flywheel Effect
With 48% direct traffic, Edcor's customers aren't discovering them—they're searching for them. The top keywords reveal a captive enterprise audience: 'fedex edcor' (940 monthly searches) and 'ups edcor' (270 monthly searches). This isn't marketing; it's infrastructure dependency. When employees of Fortune 500 companies need to access their tuition benefits, they search for Edcor first.
The Retention Playbook
Edcor's social strategy exposes their real playbook: they're not selling benefits administration, they're selling nurse retention. Their Twitter links to a blog post titled '5 Ways HR Leaders Can Boost Nurse Retention'—a clear signal they're targeting healthcare's $1.3T turnover crisis. For a $21.8M company, this is surgical precision: solve the most expensive problem in the largest industry.
The tech stack tells a story of pragmatic engineering. jQuery, Bootstrap, and Tailwind CSS—this isn't a bleeding-edge startup. It's a stable, maintainable platform built for reliability over innovation. With 23 detected technologies, Edcor prioritizes functionality over flash, exactly what enterprise buyers want when managing education benefits for thousands of employees.
- Domain authority through enterprise lock-in (FedEx, UPS searches dominate)
- Vertical focus on healthcare retention (not generic HR tech)
- Conservative tech stack prioritizing stability over trends
- Direct traffic dominance indicating established B2B relationships
Edcor is the anti-unicorn
They're building a $21.8M fortress in a boring vertical, proving that the best SaaS businesses aren't always the flashiest—they're the ones you can't easily replace.
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https://www.edcor.com/wp-content/uploads/2019/04/Edcor_Fnl_4c_CMYK-TM-01.png
Meta Tags
Education Benefits & Tuition Reimbursement Programs - Edcor
Unlock your employees’ full potential with tuition reimbursement programs and education benefits by Edcor. Attract & keep your best talent employed with you.
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About edcor.com
Unlock your employees’ full potential with tuition reimbursement programs and education benefits by Edcor. Attract & keep your best talent employed with you.
Company Overview
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Technology Stack
edcor.com uses 23 technologies across their website including Font Awesome, Google Fonts, reCAPTCHA, PHP, and more.
Fonts
Font Awesome, Google Fonts
Security
reCAPTCHA
Programming Languages
PHP
CMS
WordPress
CDN
jsDelivr
Advertising
DoubleClick Floodlight, LinkedIn Insight Tag, Google Ads
Traffic & Audience
edcor.com receives approximately 52.2K monthly visitors and ranks #436,690 globally. The website has a bounce rate of 27% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 4:43 on the site.
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