edgetheory.com
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EdgeTheory: The AI-Powered Narrative Intelligence Engine
How a 29-person team is building the future of competitive intelligence through narrative analysis
In a world drowning in information, EdgeTheory isn't just reading the news—they're decoding the narratives that shape markets, politics, and perception. This is narrative intelligence for the AI age.
"EdgeTheory doesn't track news—it tracks the stories beneath the news. The narratives that move markets before they move."
The Unseen Market Signal
While traditional intelligence tools chase headlines, EdgeTheory decodes the underlying narratives that drive collective behavior. Their 4,206 monthly visitors might seem modest, but their target market—decision-makers in defense, finance, and corporate strategy—values precision over volume. This isn't a mass-market product; it's a surgical instrument for those who need to see around corners.
The Growth Trajectory
With $2.9M in revenue and just 29 employees, EdgeTheory achieves remarkable efficiency—nearly $100K per employee. Their traffic split tells a story: 43% direct traffic suggests strong brand recall and repeat users, while 31% organic search indicates they're capturing intent-driven demand. The 'AI Native' keyword (2,810 monthly searches) shows they're positioning at the forefront of a massive trend, even if their own brand search volume remains niche.
The leadership team—Billy Conn (Chief Architect), Greg Griffith (CPO/Co-Founder), Warren Husband (CTO), and Andrew Brewer (SVP Operations)—reads like a blueprint for narrative tech: deep technical expertise meets product vision and operational discipline. Their tech stack (jQuery, Tailwind, Bootstrap) suggests pragmatism over flash—tools that work, not tools that impress.
- Narrative intelligence over data aggregation: They don't just collect information; they interpret the stories
- B2B defense/finance focus: High-value, low-churn customers in regulated industries
- AI-native positioning: Riding the 'AI Native' keyword wave (2,810 monthly searches)
- Efficient operations: $100K revenue per employee suggests lean, focused execution
The Narrative Advantage
EdgeTheory isn't building a better news aggregator—they're building a competitive moat for organizations that need to understand the stories shaping their world. In an era of information overload, narrative intelligence is the ultimate edge.
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EdgeTheory - Narrative Intelligence
AI-Powered Narrative Intelligence | Understand and participate in the narratives that shape your world.
AI-Powered Narrative Intelligence - Decision Advantage in the Information Environment
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About edgetheory.com
AI-Powered Narrative Intelligence | Understand and participate in the narratives that shape your world.
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edgetheory.com uses 15 technologies across their website including Font Awesome, Google Fonts, PHP, WordPress, and more.
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edgetheory.com receives approximately 4.2K monthly visitors and ranks #3,191,602 globally. The website has a bounce rate of 31% with visitors viewing an average of 4.2 pages per visit. Users spend an average of 3:26 on the site.
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