edglrd.com
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EDGLRD: Harmony Korine's Digital Art House
Where experimental cinema meets tech infrastructure, scaling from indie film to $10M revenue
EDGLRD isn't just a production company—it's a digital-native art collective that treats viral moments as infrastructure. Founded by Harmony Korine's creative DNA, they've built a $10M business by making the internet their canvas, not just their distribution channel.
"They're not waiting for audiences to find their films—they're building the platform where culture happens."
The Audience That Comes to You
With 42% direct traffic, EDGLRD has achieved what most media companies dream of: a self-sustaining audience. The search data reveals their brand equity—'edglrd' alone drives 1,980 monthly searches, outpacing their own production credits. Even Kim Kardashian's name is now associated with their brand (160 monthly searches for 'kim kardashian edgelord'). This isn't accidental virality; it's intentional brand gravity.
Tech Stack as Creative Weapon
Their stack tells the story: Next.js, Tailwind, Radix UI, and Vercel power a PWA experience. This isn't a traditional media company with a WordPress site—it's a digital product company. The presence of Clerk for authentication hints at member-exclusive content or creator tools. They're not just distributing films; they're building a platform where creators can exist within their aesthetic ecosystem.
The 37% organic search traffic is particularly telling. For a brand built on visual experimentation, this indicates SEO isn't an afterthought—it's integrated into their content strategy. When people search for 'how to get a job/internship at edglrd' (110 monthly searches), they're not looking for a company; they're looking to join a movement. This is the modern creative business: equal parts studio, tech startup, and cultural institution.
- Brand-first approach: Their name drives more searches than their filmography
- Tech-native infrastructure: Built with modern web stack, not legacy CMS
- Direct-to-audience model: 42% direct traffic bypasses algorithmic gatekeepers
- Creator ecosystem: Social presence across TikTok, YouTube, Instagram, Twitter
- Cultural gravity: Attracts talent through aesthetic, not just opportunity
The Future of Creative Business Isn't Content—It's Infrastructure
EDGLRD proves that when you build the platform, the audience follows. They're not making films; they're making the internet more interesting, one pixel at a time.
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Open Graph Image
https://cdn.sanity.io/images/hbhc0u45/dev/3b284d585a9ace52b85ad874ff9c6f7d076e19a1-1200x628.jpg?rect=2,0,1196,628&w=1200&h=630&fm=webp&q=80
Meta Tags
EDGLRD
EDGLRD X HARMONY KORINE
EDGLRD | EDGLRD
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About edglrd.com
EDGLRD X HARMONY KORINE
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Technology Stack
edglrd.com uses 10 technologies across their website including Clerk, HSTS, Vercel, and more.
Authentication
Clerk
Security
HSTS
Cloud & Hosting
Vercel
Performance
Priority Hints
Web Standards
Twitter Cards, PWA
UI Libraries
Radix UI
Traffic & Audience
edglrd.com receives approximately 30.3K monthly visitors and ranks #946,873 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.1 pages per visit. Users spend an average of 0:47 on the site.
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