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Edimax: The Quiet Giant of Industrial IoT Networking
How a 54-person Taiwanese firm commands $14.6M in revenue through niche industrial connectivity
While consumer Wi-Fi giants battle for living rooms, Edimax quietly dominates the industrial and SMB networking trenches. With just 54 employees generating $14.6M in revenue, this Taiwanese firm proves that focused industrial solutions outperform mass-market consumer electronics.
"Edimax isn't chasing smartphone users—they're embedding wireless into factory floors, smart plugs, and industrial IoT devices where reliability trumps consumer polish."
The Industrial Niche Play
Edimax's product catalog reads like an engineer's wishlist: industrial-grade USB Wi-Fi dongles, PoE++ switches, and Bluetooth adapters designed for harsh environments. Their 'World's First' and 'Industrial Robust Design' H1 tags aren't marketing fluff—they're signaling deep specialization. While competitors chase 5G hype, Edimax dominates the unsexy but lucrative industrial IoT connectivity layer.
The Efficiency Equation
With 53% organic search traffic, Edimax leverages SEO moats around specific industrial use cases. Their top keywords—'edimax ew-7811unv2' (200 monthly searches), 'edimax ac600' (260)—reveal a strategy: own the long-tail queries that matter to engineers and integrators. This isn't brand awareness; it's solution discovery.
The Trustpilot rating of 2.6/5 from just 5 reviews tells a story of B2B indifference to consumer ratings. Edimax doesn't need five-star reviews—they need products that work in factories, warehouses, and smart infrastructure. Their LinkedIn and YouTube presence suggests a company focused on technical documentation and community building rather than influencer marketing.
- Revenue per employee: ~$270K—exceptionally high for hardware
- Traffic from undefined countries suggests global industrial deployment
- Tailwind CSS and jQuery stack indicates practical, not flashy, web presence
- Focus on 'embedded wireless' for industrial IoT devices
Edimax is a blueprint for industrial B2B success
They prove that 54 focused engineers can outperform 500 consumer marketing hires when solving real connectivity problems for industrial IoT and SMB networks.
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Meta Tags
EDIMAX - Netwoking Solution Provider including SMB Wi-Fi Access Point, AP Controller, SMB and Industrial PoE++ L2+ Switch, Industrial Embedded Wirless (Wi-Fi, Bluetooth) USB Dongle (Adapter), Wi-Fi Smart Plug, IoT, Smart Home
Edimax provides vast and comprehensive product line fulfills all connectivity needs, whatever the network architecture or application requirements are. Our products are distinguished by their cost-effectiveness and clear support and warranty conditions. The complete products range consists of SMB Wireless solutions (including Wi-Fi and Bluetooth) for embedded in the industrial IoT devices, SMB & Industrial Ethernet Switch solutions, PoE solutions and more.
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Reviews (4)
COMPLEX TO SET UP; UNRELIABLE
I bought an Edimax BR6428nS v5 for use as an Access Point - for which it was recommended. It has notbeen a great experience: contrary to the blurb, installation was complex and fraught with problems so is not for teh non-expert. Neither did it prove easily compatiblle with existing technology. Problems have been largely ironed out by employing an IT professional to do the installatio - and he spent nearly 2 hours on it. He wouldn't recommend it and neither do I. Here'shoping that it continues to operate; if it doesn't, I'm buying a different brand.
No response to technical query
Tried in vain to re-connect my old Edimax smart plugs, sent technical support 2 e-mails, no reply, needless to say. In the end I gave up and bought 2 new plugs from another supplier.
I got to the website and I bought a…
I got to the website and I bought a signal booster. (So I thought) It took me atleast 5 minutes to set up and when I was done it wasn’t a signal booster. It gave me an actual personal WiFi to use not fitting the description at all.
Purchased an RG21s just over 12 months…
Purchased an RG21s just over 12 months ago. Within 6 months I was experiencing complete dropout of the 5Ghz Wifi. On reboot it came back. This problem became more frequent upto once a week. Last week I lost wired and wireless connections. After a factory reset, things improved, but random wireless devices couldn't get internet, even though they appear as connected devices. Spent 2 days trying to figure it out. No luck. Put my old router back in place and everything connected immediately. To add to this, the device only had 90 days warranty (from Ebuyer) as it was 'ex-display'. Personally, I would avoid both Companies. More touble than they are worth.
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About edimax.com
Edimax provides vast and comprehensive product line fulfills all connectivity needs, whatever the network architecture or application requirements are. Our products are distinguished by their cost-effectiveness and clear support and warranty conditions. The complete products range consists of SMB Wireless solutions (including Wi-Fi and Bluetooth) for embedded in the industrial IoT devices, SMB & Industrial Ethernet Switch solutions, PoE solutions and more.
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edimax.com uses 4 technologies across their website including Google Analytics, Tailwind CSS, Slick, jQuery.
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Traffic & Audience
edimax.com receives approximately 85.7K monthly visitors and ranks #402,818 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.4 pages per visit. Users spend an average of 0:48 on the site.
The majority of edimax.com's traffic comes from undefined, undefined, .
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