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Edraak: The Arab World's MOOC Giant
How a Queen-founded platform is democratizing Arabic education for millions
In a digital landscape dominated by Western content, Edraak is quietly building the largest Arabic-language MOOC platform on the planet. Founded by Queen Rania, it's not just an educational site—it's a cultural imperative.
"Edraak isn't competing with Coursera—it's filling a void the West never understood."
The Arabic Content Desert
While 400+ million people speak Arabic, less than 2% of online educational content exists in the language. Edraak attacks this gap head-on with 100% Arabic curriculum, from programming to professional development. Their 53% organic traffic proves demand isn't just real—it's starving.
Royal Backing, Grassroots Execution
Founded by the Queen Rania Foundation but run like a tech startup, Edraak operates with the credibility of institutional backing and the agility of a lean team of 223. This hybrid model lets them scale content partnerships while maintaining quality control—a balance most edtech platforms fail to achieve.
The traffic data reveals an interesting pattern: 34.4% and 29.4% from undefined regions (likely Saudi Arabia and Egypt), with direct traffic at 38%. This suggests strong brand recognition and word-of-mouth growth, not just SEO arbitrage. Their tech stack—Bootstrap, jQuery, Google Analytics—is conservative but battle-tested for the Arab world's diverse device ecosystem.
- Zero Western content dependency: Every course is developed in-house or with Arab educators
- Mobile-first for emerging markets: Lightweight stack ensures access across varying bandwidths
- Revenue model clarity: $34.3M suggests enterprise partnerships or premium certification streams
- Social proof engineering: Active across all major Arab social platforms (X, Facebook, Instagram, LinkedIn)
The Unsexy Moat
Edraak's real advantage isn't technology—it's cultural trust. In a region where educational credibility is everything, a Queen's foundation plus 700K monthly learners creates a defensible position no Silicon Valley clone can replicate.
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إدراك | دورات باللّغة العربيّة عبر الإنترنت
إدراك هي منصة إلكترونية عربية للمساقات الجماعية مفتوحة المصادر (MOOCs). تم تأسيس إدراك بمبادرة من مؤسسة الملكة رانيا للتعليم والتنمية والتي تحرص على بذل كافة الجهود والمساعي للمساهمة في وضع العالم العربي في المقدمة في مجال التربية والتعليم كونهما حجر الأساس لتطور وازدهار الشعوب.
إدراك: دورات باللغة العربية عبر الإنترنت
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About edraak.org
إدراك هي منصة إلكترونية عربية للمساقات الجماعية مفتوحة المصادر (MOOCs). تم تأسيس إدراك بمبادرة من مؤسسة الملكة رانيا للتعليم والتنمية والتي تحرص على بذل كافة الجهود والمساعي للمساهمة في وضع العالم العربي في المقدمة في مجال التربية والتعليم كونهما حجر الأساس لتطور وازدهار الشعوب.
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edraak.org uses 17 technologies across their website including Font Awesome, WordPress, CookieYes, and more.
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edraak.org receives approximately 705.5K monthly visitors and ranks #50,185 globally. The website has a bounce rate of 39% with visitors viewing an average of 7.6 pages per visit. Users spend an average of 6:57 on the site.
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