edriving.com
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The Silent Giant of Driver Risk
How eDriving scaled to 141k monthly visits without flashy marketing
In a world obsessed with consumer apps, eDriving quietly built a $15.5M empire managing corporate driver risk. They're not chasing viral moments—they're preventing accidents, one telematics point at a time.
"Their 62% direct traffic proves their users don't search—they log in. This isn't a product people discover; it's a tool they rely on daily."
The B2B Trojan Horse
eDriving's secret sauce isn't flashy tech—it's enterprise stickiness. With 111 employees generating $15.5M in revenue, they achieve $140K ARR per employee. That's efficiency most SaaS startups can only dream of. Their traffic split (62% direct, 28% organic) reveals a business built on contracts, not clicks.
The SEO Paradox
Here's the irony: their top organic keyword is 'edrive' (3,060 monthly volume)—essentially brand traffic. Meanwhile, they rank for 'why are Georgia speeding laws so strict' (240 monthly). This suggests a content strategy that casts a wide net, capturing curious drivers while serving enterprise clients. It's a bizarre but effective mix.
The tech stack tells the story of a company that values reliability over reinvention. jQuery, Bootstrap, and Cloudflare aren't buzzwords—they're workhorses. While competitors chase AI hype, eDriving builds on proven foundations. This isn't stagnation; it's strategic patience.
- 141K monthly visits with minimal organic search (28%) = powerful direct relationship
- Top 5 keywords reveal a split personality: brand searches mixed with random driver curiosity
- 111 employees, $15.5M revenue = $140K ARR/employee (enterprise efficiency)
- Tech stack screams 'stable over sexy'—jQuery, Bootstrap, Cloudflare, no fancy frameworks
They're not building for venture capital—they're building for insurance companies
In a world obsessed with growth at all costs, eDriving proves that boring, profitable B2B is still a viable path. Their secret isn't innovation—it's reliability.
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5 keywordsHow is Edriving's SEO?
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Meta Tags
eDriving: We are award-winning global digital driver risk management gurus. - eDriving
We help sales, service and delivery drivers in 125 countries get home safely every day. eDriving, a Solera company, helps organizations around the world to reduce incidents, collisions, injuries, license violations, carbon emissions, and total cost of fleet ownership through its patented digital driver risk management programs. At its heart is the Mentor by eDrivingSM smartphone […]
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About edriving.com
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Technology Stack
edriving.com uses 17 technologies across their website including Wistia, Font Awesome, Google Fonts, PHP, and more.
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Wistia
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Font Awesome, Google Fonts
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PHP
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WordPress
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cdnjs
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Cloudflare
Traffic & Audience
edriving.com receives approximately 141.6K monthly visitors and ranks #305,707 globally. The website has a bounce rate of 40% with visitors viewing an average of 2.8 pages per visit. Users spend an average of 2:29 on the site.
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