edwinsecure.com
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Edwinsecure.com: The Human Layer of Cybersecurity
A behavioral cybersecurity platform turning security from a chore into a culture.
Most cybersecurity tools treat employees as the weakest link. Edwin flips the script, designing security protocols specifically for human behavior. It’s a bold pivot in an industry obsessed with firewalls and code.
"Edwin isn't selling software; they're selling a cultural shift. In a market of automated scanners, they bet on the human element."
The Psychology of Security
Edwin’s core thesis is that fear-based compliance doesn't work. Instead of annual training modules that are instantly forgotten, they deploy 'small, ongoing, and verifiable security missions.' This gamified approach targets the behavioral layer of an organization, aiming to shape habits rather than just checking boxes. With a lean team of 6, they are hyper-focused on product-market fit rather than scale.
The Traction Paradox
The data reveals a fascinating paradox. With only 416 monthly visits, Edwin is flying under the radar of mass-market SEO. However, their revenue of $0.6M suggests a high-value, low-volume sales model. They aren't relying on inbound traffic; they are likely closing enterprise contracts through direct outreach. This is a classic bottom-up B2B strategy: build a solid product, secure a few key logos, and scale the narrative later.
The tech stack tells a story of modern efficiency. Built on Gatsby and hosted on Netlify, the site is optimized for speed and performance—essential for a security product that must project technical competence. The use of Tailwind CSS and Webpack indicates a development team that values modularity and modern workflows. They are practicing what they preach: a lightweight, secure, and fast digital footprint.
- Behavioral-first approach: Prioritizes human psychology over technical enforcement.
- Micro-learning model: Uses 'missions' rather than lectures to drive retention.
- Lean execution: $0.6M revenue with a 6-person team indicates high efficiency per headcount.
The Quiet Disruptor
While the giants fight over firewall algorithms, Edwin is quietly colonizing the most vulnerable perimeter: the human mind.
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Edwin - Cybersecurity designed for humans | Edwin
Edwin is a behavioral cybersecurity platform that helps organizations reduce security risks, comply with policies, and shape their security culture through small, ongoing, and verifiable security missions.
Edwin - Cybersecurity designed for humans
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About edwinsecure.com
Edwin is a behavioral cybersecurity platform that helps organizations reduce security risks, comply with policies, and shape their security culture through small, ongoing, and verifiable security missions.
Company Overview
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Technology Stack
edwinsecure.com uses 9 technologies across their website including HSTS, Netlify, Google Analytics, and more.
Security
HSTS
Cloud & Hosting
Netlify
Analytics & Marketing
Google Analytics
Performance
Lazy Loading
Web Standards
Twitter Cards
Build Tools
Webpack
Traffic & Audience
edwinsecure.com receives approximately 416 monthly visitors. The website has a bounce rate of 35% with visitors viewing an average of 1.1 pages per visit. Users spend an average of 0:00 on the site.
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