eeba.org
eeba.org
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The Quiet Heavy Industry Giant
How a 16-person org commands a $1.7M revenue niche
In the shadow of tech unicorns, a 16-person heavy industry firm generates $1.7M annually by dominating the invisible infrastructure of building science. This isn't a startup—it's a precision-engineered machine.
"They don't chase scale—they own depth. 6,000 monthly visits in a hyper-niche beats 6M in commoditized traffic."
The Invisible Workforce
Aaron Smith and his team of 16 aren't building apps—they're building energy efficiency standards. With 92.4% US traffic concentrated in New Hampshire, they've turned regional policy into a moat. Every employee generates over $100K in revenue—remarkable efficiency for a traditional engineering firm.
The SEO Anomaly
EEBA defies modern SEO playbooks. Their top keyword isn't a branded term—it's 'air sealing complete condo walls and ceilings and windows' (50 monthly searches). They rank for policy-specific queries like 'nh policy eeba' (350 searches) because they ARE the policy. This isn't SEO; it's institutional capture.
The 47% direct traffic is telling—this isn't an organization discovered through Google. These are professionals, contractors, and policymakers who bookmarked the source. The 30% organic traffic comes from a technical audience seeking code compliance, not casual browsers.
- Revenue per employee: $106,250 (exceptional for engineering services)
- Traffic concentration: 92.4% US-dominated (strategic or limitation?)
- Keyword strategy: Policy-driven, not product-driven
- Team composition: 4 leadership roles visible (25% of staff)
The $1.7M Lesson in Niche Dominance
EEBA proves that in heavy industry, depth beats width, policy beats promotion, and a small team with the right relationships can outperform scaled competitors. They're not building a platform—they're building the rules.
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About eeba.org
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eeba.org receives approximately 6.0K monthly visitors and ranks #3,293,124 globally. The website has a bounce rate of 38% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:26 on the site.
The majority of eeba.org's traffic comes from undefined, .
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