efirstbank.com
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FirstBank: The Digital-First Incumbent
Analyzing the tech stack and traffic of a regional giant going national
With over 4,000 employees and nearly $1.3B in revenue, FirstBank isn't a startup—but their digital footprint suggests a company aggressively fighting like one. While most regional banks rely on legacy infrastructure, efirstbank.com reveals a modern, PWA-ready stack designed to capture the digital-native customer.
"High direct traffic (69%) is the moat of an established brand; low organic search (28%) is the opportunity for a growth hacker."
The Tech Stack Bet
efirstbank.com is built on a surprisingly modern foundation for a legacy bank. They utilize Tailwind CSS and Bootstrap for rapid UI iteration, but the inclusion of PWA (Progressive Web App) technology is the real strategic play. This allows them to bypass app store friction and deliver app-like experiences directly via the browser—a critical move to retain users who refuse to download another banking app.
Traffic Dynamics
The site commands 1.15M monthly visits, but the composition is telling. 'First Bank' and 'FirstBank' capture over 150k combined monthly searches, acting as massive brand anchors. However, the 'undefined' country data (98.2%) suggests either poor geolocation tracking or a highly concentrated regional dominance that hasn't fully translated to global visibility. For investors, this signals untapped international potential or data instrumentation issues.
The brand positioning 'banking for good' is more than a tagline; it's a differentiation strategy in a commoditized market. By anchoring their identity in community impact, they attract a specific demographic that values ethics over pure utility—a segment willing to overlook the mediocre Trustpilot rating (2.8/5).
- Legacy Brand, Modern Tools: Using jQuery alongside PWA suggests a hybrid architecture—modernizing the frontend while maintaining backend stability.
- The Login Friction: The login redirect chain (via redirect.do) indicates a legacy backend wrapper around modern frontend aspirations—a common pain point in banking tech debt.
- Content Silos: The separate 'efirstbankblog.com' domain is an SEO misstep, diluting domain authority rather than consolidating it.
The Verdict: A Sleeping Giant?
FirstBank has the revenue and brand equity. What it needs now is an SEO and UX overhaul to convert that 1.15M traffic into a dominant digital force.
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5 keywordsHow is Efirstbank's SEO?
Meta Tags
Accounts, Mortgages, Loans and Banking Services | FirstBank
FirstBank offers banking solutions for businesses and consumers including loans, mortgages, checking and savings accounts, online and mobile banking, and more.
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FirstBank
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Reviews (3)
Constant FEEs being added
Fees to look for constantly! Call it FeeBank Banking here for over 5 years. Every interaction has been oh by the way more fees (debit/cc cards, now minimum balance across some accounts). My Latest is Fees for personal banking coming in October. Well, fee assed in late August where no restrictions should be in place, customer service dumbfounded as to why. I have a business loan which gives ZERO credit towards "fees", unlike other bigger banks. Honestly, this gives me ZERO reason to do personal banking here as fees continue to roll out. Next up fees for walking into a branch I bet. Oh, and if you run a business you probably have a need to go back and look at check images. These are only stored for about 5 months, so come tax time you are out of luck. Statements go back about 2 years which is annoying in an age where you can go back in time endlessly with any other product. Finding an ATM is actually difficult with the phone app. You have to LOG IN in order to see their lists of banks/atms. However, in some locations of Colorado it will not show you ANY despite them being within 5 miles. The ATMs are quite slow and with the CO sun, they are quite difficult to see and operate. I will say the staff is friendly when you go into a branch. That is divorced from the corporate feel of let me reach into your pockets for fees.
Firstbank Blames the Victims of Fraud
efirstbank is the worst bank I have ever had the displeasure of dealing with. Unbeknownst to me, my bank information was stolen and FirstBank contacted me to inform me of the matter. One charge was caught before it could post, however, another charge from the same fraudster was not blocked. I was able to dispute that particular charge and to my knowledge, everything worked out fine. Unfortunately, after this issue I was blamed for the fraud and FirstBank accused me of being careless with my information, even though I still have no idea how my account was compromised as I don't make purchases from untrustworthy sources. I was then told that if I continued to make disputes, FirstBank would fire me as a customer and enforce a life time ban. FirstBank does not care about their customers and they treat them with contempt. If you are unfortunate enough to be the victim of fraud, FirstBank will immediately respond with victim blaming and hold you responsible even if you are a model card holder. One issue that I am concerned that may have lead FirstBank to respond to my dilemma in such a way, was that I had made a complaint against a customer service representative in the Disputes Department as this representative was incredibly rude, unprofessional and antagonistic towards me. Following my complaint, FirstBank actually called me two separate times and lectured me regarding my banking information and how holding a card with FirstBank is a privilege and that I need to be more responsible with my card. Given that I was unaware that my banking information was stolen, why am I being brow beaten by Firstbank and held personally responsible? This is what leads me to believe that the customer service rep that I complained about is responsible for this inexplicable behavior from FirstBank. I do not recommend this bank.
Unethical Bank
First Bank helped hackers steal money from my business account. They authorized EFTs without my permission and now are claiming that the problem is my responsibility and they are not liable or responsible in any way for the theft. I strongly recommend that if you are looking for a reliable and trustworthy banking institution that you keep looking. If you want to keep your money safe, avoid First Bank. They are unethical and part of the problem rather than the solution.
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About efirstbank.com
FirstBank offers banking solutions for businesses and consumers including loans, mortgages, checking and savings accounts, online and mobile banking, and more.
Company Overview
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Technology Stack
efirstbank.com uses 7 technologies across their website including OneTrust, Adobe Launch, Google Tag Manager, and more.
Privacy & Consent
OneTrust
Tag Managers
Adobe Launch
Analytics & Marketing
Google Tag Manager
Web Standards
PWA
CSS Frameworks
Bootstrap, Tailwind CSS
JavaScript Libraries
jQuery
Traffic & Audience
efirstbank.com receives approximately 1.2M monthly visitors and ranks #36,815 globally. The website has a bounce rate of 20% with visitors viewing an average of 5.5 pages per visit. Users spend an average of 4:51 on the site.
The majority of efirstbank.com's traffic comes from undefined, undefined, .
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This page provides publicly available information about efirstbank.com. Data is collected from various public sources and may not always be up to date. For the most accurate information, please visit efirstbank.com directly at https://efirstbank.com.