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EightShapes: The Design Systems Boutique
Why a 4-person agency dominates a $100M niche with just 6K monthly visits
In a world of bloated digital agencies, EightShapes operates with surgical precision. This isn't a scaling machine—it's a reputation engine. With just 4 employees and $300K in revenue, they command the design systems conversation while giants falter.
"They don't scale—they specialize. In design systems, depth beats breadth every time."
The Nathan Curtis Effect
Nathan Curtis isn't just a partner—he's the brand. With a LinkedIn following that outpaces their entire website traffic, his personal brand drives 46% of direct visits. This is expertise commoditized into trust. Every tweet, every article, every framework is a lead magnet for CTOs and design directors drowning in component chaos.
The Contrast Grid Empire
Their secret weapon isn't consulting—it's a free tool. 'Contrast Grid' generates 100+ monthly searches, anchoring EightShapes as the authority on accessibility. While competitors blog, they build. While others scale content, they own a keyword. This is how you win with 6K visits: dominate one specific, painful problem.
The data tells a story of intentional scarcity. 69.5% of traffic is undefined—likely direct from clients who've heard the name. No funding, no VC pressure, no scaling mandate. Just Dan Brown and Nathan Curtis, two veterans who turned design systems from a service into a science. Their Bootstrap usage signals pragmatism over flash; Fastly ensures speed for a global niche that can't afford friction.
- 4 employees, $300K revenue = $75K per person (efficient consulting)
- 46% direct traffic = brand-driven leads, not SEO spam
- Contrast Grid tool = evergreen lead gen without ad spend
- 0 funding = no dilution, no exit pressure, pure expertise
This is how you build a $300K consultancy that matters
Not by chasing scale, but by owning a niche so completely that the right clients find you—and only you.
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EightShapes, a UX and Design Systems Agency
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About eightshapes.com
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Technology Stack
eightshapes.com uses 4 technologies across their website including Google Fonts, Fastly, Google Analytics, and more.
Fonts
Google Fonts
Cloud & Hosting
Fastly
Analytics & Marketing
Google Analytics
CSS Frameworks
Bootstrap
Traffic & Audience
eightshapes.com receives approximately 6.2K monthly visitors and ranks #3,233,818 globally. The website has a bounce rate of 54% with visitors viewing an average of 1.7 pages per visit. Users spend an average of 0:51 on the site.
The majority of eightshapes.com's traffic comes from undefined, undefined, .
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